Created by workers, for workers, CBUS Super is one of Australia's most successful superannuation funds. For over four decades we've proudly represented those who help shape Australia, hard-working individuals who deserve to make the most of their retirement, no matter the industry. As an award-winning fund we've been recognised for the benefits provided to our members and our innovative investment approach. All while staying committed to our member first ethos as a proud Industry Fund.
About the role
As a Personalisation Specialist (12 months - Max Term Contract - Parental Leave Cover), you will play a key role in enabling data-driven, personalised engagement across digital and direct channels. Working across the MarTech ecosystem, you will deliver scalable, always-on personalisation to enhance customer and employer experiences.
This hands-on role is responsible for end-to-end campaign delivery, including building and deploying emails and landing pages, managing personalisation journeys, and driving experimentation. You will partner closely with marketing, digital and technology teams to optimise lifecycle journeys, ensuring measurable uplift and continuous improvement in engagement performance.
Key Accountabilities
- Deliver end-to-end personalised campaigns across direct, web, SMS and digital channels
- Build and optimise lifecycle journeys using MarTech platforms such as Adobe Journey Optimizer and Adobe Target
- Manage segmentation, dynamic content and decisioning to enhance targeted experiences
- Ensure campaign quality, compliance and governance through QA and best-practice standards
- Monitor performance, lead testing (A/B and multivariate) and drive continuous optimisation
What will you bring?
- Proven experience in marketing automation, CRM or personalisation roles delivering multi-channel campaigns
- Hands-on Adobe Journey Optimizer experience is essential, with demonstrated capability building, managing and optimising journeys within the platform
- Working knowledge of HTML/CSS for email and landing page development
- Strong analytical skills with experience in testing, optimisation and performance measurement
- High attention to detail with a collaborative approach across marketing, digital and technology teams
Belong at CBUS
We value difference, and embrace people with diverse backgrounds, experiences, gender identities, abilities and thinking styles. We believe that, with diversity of perspectives and experiences, you get better teams and outcomes. We're looking for people of all genders, races, nationalities, orientations and of all abilities to join us.
Like to know more about working with CBUS? Listen to some of our videos with members of the CBUS team on our website, cbussuper.com.au/careers
Applications Close: 19th Nov 2026
This is a 12 months - Max Term Contract - Parental Leave Cover position based in Melbourne.
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1:1 Personalisation Specialist in Melbourne employer: Cbus Super Fund
CBUS Super is an exceptional employer, offering a dynamic work culture that prioritises member outcomes and fosters a strong commitment to diversity and inclusion. As a leader in the superannuation industry, employees benefit from extensive professional growth opportunities, a collaborative environment, and the chance to make a meaningful impact on the lives of hard-working Australians. Located in Melbourne, the role of Senior Manager, Investment Compliance not only provides competitive remuneration but also the chance to be part of an award-winning team dedicated to innovative investment strategies and compliance excellence.
