At a Glance
- Tasks: Lead marketing strategies and engage with the community at two vibrant retail centres.
- Company: Join CBRE, a global leader in commercial real estate services.
- Benefits: Creative freedom, career development, and exposure to a growing portfolio.
- Other info: Collaborative culture valuing diverse perspectives and personal growth.
- Why this job: Make a real impact on customer experiences and community connections.
- Qualifications: 3+ years in marketing, ideally in retail or shopping centres.
The predicted salary is between 64350 - 78650 $ per year.
Lead marketing across two retail destinations in a growing portfolio based at Waurn Ponds Shopping Centre with regular involvement at Showgrounds Village. Join CBRE's Retail Property Management business supporting IFM Investors.
The Opportunity
We're seeking a Marketing Manager to lead the marketing strategy and day-to-day delivery across Waurn Ponds Shopping Centre and Showgrounds Village. Based primarily at Waurn Ponds Shopping Centre, you'll play a key role in driving customer engagement, supporting retailer performance and strengthening each centre's connection with the local community. This is a genuine end-to-end marketing role where you'll balance strategic planning with hands-on delivery. From annual marketing plans and budget management through to events, social media management, reporting and community engagement initiatives, you'll have ownership of the full marketing function while working closely with National Marketing, Centre Management, retailers, agencies and key stakeholders. You'll also support Showgrounds Village, a prominent, high-volume neighbourhood centre. With strong support structures already in place, this presents an opportunity to contribute new ideas, help shape local engagement strategies and play a meaningful role in the centre's ongoing development.
About The Role
This is a hands-on marketing position combining strategic planning, campaign delivery, stakeholder engagement and portfolio marketing leadership.
Key Responsibilities Include
- Develop and execute annual marketing plans, campaigns and promotional activities
- Coordinate events, centre activations, digital marketing, social media and communications
- Build strong relationships with retailers, community groups, suppliers, agencies and local stakeholders
- Curate and manage marketing budgets, reporting and campaign performance analysis
- Review and approve marketing collateral, creative content, media activity and promotional initiatives
- Analyse trade area trends, customer metrics and centre performance to inform marketing decisions
- Support community-focused programs that strengthen each centre's local connection
- Collaborate with National Marketing, Centre Management and Asset Management teams on broader asset initiatives and development projects
About You
We're interested in experienced marketing professionals who enjoy building relationships, creating meaningful customer experiences and taking ownership of outcomes.
You’ll Likely Bring
- At least 3 years' marketing experience, ideally within retail, shopping centres, property, destination marketing or a related environment
- Strong capability across events, campaigns, stakeholder engagement and project coordination
- Experience curating and managing marketing budgets, reporting and multiple priorities simultaneously
- Confidence working across digital, social media, events and traditional marketing channels
- Strong analytical skills and the ability to understand trade areas, customer demographics and performance metrics
- A practical, collaborative approach with a strong work ethic and willingness to get involved at every level
- Retail or shopping centre marketing experience will be highly regarded
So, what’s in it for you?
- Ownership of marketing across two established retail assets
- A broad role spanning strategy, retailer engagement, community marketing and events
- Creative freedom to bring ideas to life while being supported by a national marketing structure
- Exposure to a growing portfolio, with additional shopping centres expected to join over time
- Opportunities to contribute to development initiatives and evolving asset strategies
- Potential future progression into a broader regional marketing role
- Career development within one of the world's largest real estate services organisations
Why CBRE?
When you join CBRE, you become part of the global leader in commercial real estate services and investment that helps businesses and people thrive. We are dynamic problem solvers and forward-thinking professionals who create significant impact. Our collaborative culture is built on our shared values of respect, integrity, service and excellence, and we value the diverse perspectives, backgrounds and skillsets of our people. At CBRE, you have the opportunity to chart your own course and realise your potential. We welcome all applicants.
Marketing Manager – Waurn Ponds Shopping Centre in Geelong employer: CBRE
CBRE is an exceptional employer, offering a vibrant corporate environment in the heart of Sydney CBD, where employees are empowered to thrive and innovate. With a strong focus on professional development, a collaborative culture built on respect and integrity, and a commitment to employee well-being, CBRE provides unique opportunities for growth and meaningful contributions to the commercial real estate sector. Join us to be part of a team that values diverse perspectives and fosters a supportive workplace experience.
