At a Glance
- Tasks: Lead marketing strategies and engage with the community at two vibrant retail centres.
- Company: Join CBRE, a global leader in commercial real estate services.
- Benefits: Creative freedom, career development, and exposure to a growing portfolio.
- Other info: Collaborative culture with opportunities for progression and personal growth.
- Why this job: Make a real impact on customer experiences and community connections.
- Qualifications: 3+ years in marketing, preferably in retail or shopping centres.
The predicted salary is between 66150 - 80850 $ per year.
Lead marketing across two retail destinations in a growing portfolio. Based at Waurn Ponds Shopping Centre with regular involvement at Showgrounds Village.
The Opportunity
We're seeking a Marketing Manager to lead the marketing strategy and day-to-day delivery across Waurn Ponds Shopping Centre and Showgrounds Village. You'll play a key role in driving customer engagement, supporting retailer performance and strengthening each centre's connection with the local community. This is a genuine end-to-end marketing role where you'll balance strategic planning with hands-on delivery.
- Develop and execute annual marketing plans, campaigns and promotional activities.
- Coordinate events, centre activations, digital marketing, social media and communications.
- Build strong relationships with retailers, community groups, suppliers, agencies and local stakeholders.
- Curate and manage marketing budgets, reporting and campaign performance analysis.
- Review and approve marketing collateral, creative content, media activity and promotional initiatives.
- Analyse trade area trends, customer metrics and centre performance to inform marketing decisions.
- Support community-focused programs that strengthen each centre's local connection.
- Collaborate with National Marketing, Centre Management and Asset Management teams on broader asset initiatives and development projects.
About you
We're interested in experienced marketing professionals who enjoy building relationships, creating meaningful customer experiences and taking ownership of outcomes. You’ll likely bring:
- At least 3 years' marketing experience, ideally within retail, shopping centres, property, destination marketing or a related environment.
- Strong capability across events, campaigns, stakeholder engagement and project coordination.
- Experience curating and managing marketing budgets, reporting and multiple priorities simultaneously.
- Confidence working across digital, social media, events and traditional marketing channels.
- Strong analytical skills and the ability to understand trade areas, customer demographics and performance metrics.
- A practical, collaborative approach with a strong work ethic and willingness to get involved at every level.
- Retail or shopping centre marketing experience will be highly regarded.
So, what’s in it for you
- Ownership of marketing across two established retail assets.
- A broad role spanning strategy, retailer engagement, community marketing and events.
- Creative freedom to bring ideas to life while being supported by a national marketing structure.
- Exposure to a growing portfolio, with additional shopping centres expected to join over time.
- Opportunities to contribute to development initiatives and evolving asset strategies.
- Potential future progression into a broader regional marketing role.
- Career development within one of the world's largest real estate services organisations.
Why CBRE
When you join CBRE, you become part of the global leader in commercial real estate services and investment that helps businesses and people thrive. We are dynamic problem solvers and forward-thinking professionals who create significant impact. Our collaborative culture is built on our shared values of respect, integrity, service and excellence, and we value the diverse perspectives, backgrounds and skillsets of our people. At CBRE, you have the opportunity to chart your own course and realise your potential. We welcome all applicants.
Marketing Manager – Waurn Ponds Shopping Centre in Geelong employer: CBRE Group, Inc.
CBRE GWS Local is an exceptional employer located in the Northern Suburbs of Melbourne, offering endless growth opportunities within a global firm. Our diverse work culture prioritises employee wellbeing and development, providing a range of benefits including educational programs, competitive leave offerings, and paid volunteer days. Join us to expand your skills and reach your full potential while being part of a supportive team that values flexibility and work/life balance.
