At a Glance
- Tasks: Manage and optimise social media campaigns across multiple platforms for a leading swim school.
- Company: Join Carlile Swim, Australia's top swim school with a passion for child safety and learning.
- Benefits: Gain valuable experience in digital marketing while working in a supportive team environment.
- Other info: Collaborative culture that values creativity, growth, and connection.
- Why this job: Make a splash in the world of social media and help shape young swimmers' journeys.
- Qualifications: 2+ years in social media or digital marketing, with strong skills in content creation and analytics.
The predicted salary is between 63450 - 77550 $ per year.
Carlile Swim is looking for a Social Media Coordinator to join our Marketing & Customer team, supporting our social media presence across a national network of more than 30 swim schools.
Working closely with our Group Marketing & Communications Manager, you’ll manage our social channels and content calendar, run and optimise paid campaigns and use performance insights to continually improve results. You’ll also create engaging social content and copy to support activity across our channels.
- Manage Carlile Swim’s organic social presence across Instagram, Facebook, TikTok, LinkedIn and YouTube
- Plan and manage our social content calendar across our national network
- Manage paid social campaigns across Meta, TikTok and other relevant platforms, from set up through to optimisation and reporting
- Manage audiences, targeting, placements and campaign budgets within agreed plans
- Monitor campaign performance and use data to optimise creative, audiences and spend
- Test creative, messaging, audiences and placements to improve performance
- Use organic and paid social insights to continually improve results
- Create and edit social-first content, including short-form video, reels, stories and static creative
- Write engaging, on-brand social copy across organic and paid channels
- Work with teams across Carlile Swim nationwide to uncover authentic stories and content from our centres
Minimum Requirements:
- 2 years relevant experience across social media, digital marketing or a similar role
- Experience managing or supporting paid social campaigns, ideally across Meta and TikTok
- An understanding of key paid social metrics and the ability to analyse performance and make optimisation recommendations
- Strong organic social media knowledge across major platforms
- Confidence creating and editing photo and short-form video content, including proficiency in CapCut and Canva
- Strong written communication and the ability to write engaging, on-brand social copy
- A creative, organised and collaborative approach
Carlile Swim is Australia’s leading swim school, helping children become safer, more confident swimmers for life across more than 30 swim schools nationwide.
Please submit your resume and cover letter outlining your relevant experience and why you’re interested in joining Carlile Swim. We’d love to see examples of your work. This could include social channels you’ve managed, content you’ve created or paid social campaigns you’ve worked on.
Carlile Swim is committed to safeguarding children and young people. All team members are required to comply with our safeguarding policies and procedures and relevant employment screening requirements.
National Social Media & Campaigns Coordinator in Brisbane employer: Carlile Swim Operations Pty Ltd
At Carlile Swim, we pride ourselves on being an exceptional employer that fosters a supportive and dynamic work culture. Located in the vibrant North Lakes area, our team enjoys comprehensive training and development opportunities, ensuring that every employee can grow their skills while making a meaningful impact on the community through high-quality swim education. With a strong emphasis on safety and teamwork, we create an environment where both staff and students thrive.
Contact Details:
Carlile Swim Operations Pty Ltd Recruitment Team
