At a Glance
- Tasks: Execute exciting CRM campaigns and collaborate with diverse teams to engage fans.
- Company: Join Carecone, a forward-thinking company focused on fan engagement.
- Benefits: Enjoy remote work flexibility, competitive salary, and opportunities for growth.
- Other info: Perfect for those passionate about data-driven marketing and fan engagement.
- Why this job: Make a real impact in marketing while working with innovative tools and strategies.
- Qualifications: Bachelor’s degree and 3-5 years of relevant experience in CRM marketing.
The predicted salary is between 94455 - 115445 $ per year.
We are currently seeking a CRM Marketing Specialist on the Fan Engagement team that will be responsible for executing outbound CRM campaigns. This role will work collaboratively across the organization within Marketing and with key partners such as Data & Analytics, MarTech, Product Marketing, Digital Media, and external agencies / vendors.
Responsibilities:
- Manage and execute the marketing campaign process from initial request submission to deployment with a focus on outbound marketing channels (e.g., email, SMS, push).
- QA of touchpoints, personalization elements, any dynamic content.
- Campaign build and deployment.
- Drive product, contact and creative strategies to develop and implement large scale CRM campaigns optimized using machine learning, predictive modeling, and personalized content.
- Design and implement A/B and multivariate tests that yield continuous improvements to our fan strategies and lift conversion rates.
- Optimize lifecycle CRM campaigns (e.g., onboarding, reactivation) using insights and analytics along with automation tools to increase fan LTV.
- Extracting key insights and learnings for future optimization and template efficiency.
- Collaborate with internal stakeholders, partners, and vendors to build the most effective campaign strategies to meet performance targets.
Required Education and Experience:
- Bachelor’s degree with at least 3-5 years of similar or relevant work experience.
- Experience with CRM tools (Epsilon People Cloud Messaging, Movable Ink, Attentive preferred).
- Prior working knowledge of enterprise level marketing automation platforms (Adobe tools such as AEP, AJO, CJA, Campaign, Marketo, etc. strongly preferred but, others such as SFMC will be considered).
- HTML editing and working knowledge required to be able to make edits to templates.
- Deep understanding of channel KPIs, metrics, and reporting.
- Proficiency in Photoshop.
Seniority level: Mid-Senior level
Employment type: Full-time
Job function: Marketing, Information Technology, and Engineering
Industries: Marketing Services, IT System Custom Software Development, and Software Development
CRM Marketing Specialist in Adelaide employer: CareCone Group
CareCone Group is an exceptional employer located in the vibrant city of Sydney, offering a dynamic work culture that fosters innovation and collaboration. Employees benefit from ongoing professional development opportunities, competitive remuneration, and a supportive environment that values work-life balance. Joining our team means being part of a forward-thinking organisation dedicated to delivering high-quality IT solutions while ensuring compliance with Australian working rights.
