At a Glance
- Tasks: Coordinate exciting marketing campaigns for Australia's Caravan, RV and 4x4 brands.
- Company: Join Caravea Creative, a dynamic AI-first team in the caravan industry.
- Benefits: Earn $70,000 – $85,000 + super with direct mentoring from our CMO.
- Other info: Enjoy company-paid trips and hands-on experience with cutting-edge marketing tools.
- Why this job: Gain real responsibility early and grow into a Marketing Manager role.
- Qualifications: Passion for caravanning or camping, detail-oriented, and eager to learn.
The predicted salary is between 70000 - 85000 $ per year.
Job title
Marketing Coordinator (Caravan, RV & 4x4 Industry)
Salary
Work type
Full time, in-office | South Morang, VIC
Reports to
- Chief Marketing Officer
- Be mentored directly by our CMO and work alongside senior leadership
- A clear path to Marketing Manager and beyond as we grow
- Real campaigns for Australia's Caravan, RV and 4x4 brands
- What you'll learn
- How to build offers people say yes to
- How to generate leads that turn into real sales
- How paid campaigns are built, launched and improved across Meta, Google and Tik Tok
- How to use AI and agentic workflows to get more done, faster
- How to turn raw data into reports and insights that clients act on
- How to manage client relationships and keep multiple accounts running smoothly
- What's in it for you
- Direct mentoring from our CMO and direct access to senior leadership
- Real responsibility from the start. You'll be trusted with meaningful campaign work early, not stuck doing admin for two years.
- Clear pay reviews. We run a documented, performance-based pay framework, so you'll know exactly how to earn your next increase.
- A clear path into project, account or marketing management, with the chance to become a Marketing Manager and keep growing as the company grows
- Training to build your marketing skills
- Company-paid trips, including interstate, a few times a year for shoots, client meetings and industry events
- An AI-first team, where tools like Claude and Chat GPT are part of daily work and you'll build practical AI skills as you go
What you'll do
- Coordinate campaigns from first brief through creative, approval, QA, launch and reporting, keeping timelines on track for clients in Australia and overseas
- Run pre-launch checks on lead forms, tracking links, UTMs, budgets and schedules, so nothing goes live broken
- Support paid ads in Meta Ads Manager, Google Ads and Tik Tok Ads, You Tube Channels and keep an eye on spend and lead delivery
- Work with AI heavily, upskilling and becoming fluent in agentic marketing workflows and improving your marketing skills
- Support content and social, from content calendars and scheduling to briefing and being on site for shoots
- Help write ad copy, email nurture sequences and social posts from our briefs and client brand playbooks
- Turn Meta, Google and CRM data into clear, branded monthly reports that clients can actually understand
- Keep website builds and updates moving between our team and the client
- Be the friendly, reliable point of contact for clients and team members, with campaign updates, call notes and materials for monthly and quarterly reviews
- Help with the bigger picture: Caravea. au & Caravea Creative client marketing, trade shows, events and new client onboarding
- Who we're looking for
Our ideal candidate has caravanning, 4x4 or camping experience and is detail‑oriented, process‑driven, confident in stakeholder communication, adaptable to evolving technology and practices, and growth‑minded about continuous upskilling.
We want someone who's hungry to understand what makes marketing work, and who wants to be great at it.
If you're curious about why some campaigns land and others don't, this is where you'll find out.
- Hands‑on caravan, motorhome, hybrid or camper experience. You've owned, towed, hired or worked with them.
- Worked in a dealership, manufacturer or industry supplier.
- Clear, friendly writing and speaking: warm, accurate and free of fluff
- Sharp attention to detail and follow‑through across multiple accounts and deadlines
- Comfort with spreadsheets and basic performance numbers
- A drive to take ownership of your work, and a real appetite to learn and level up
- An interest in AI tools and how they can improve marketing
- Right to work in Australia, and the ability to be in our South Morang office full time (Mon‑Fri)
- Marketing experience is a bonus. You don't need to be a marketing wizard yet. If you don't have it, we'll teach you.
Nice to have
- Camping and 4x4 experience. It helps to care about what our clients sell.
- Familiarity with Meta Ads Manager or Google Ads
- Experience with a CRMs such as Hub Spot or Zoho
- Email marketing platform experience such as Mailchimp or Klaviyo
- Basic design skills in Canva, Figma or Adobe tools
- About Caravea
Caravea Creative is one part of the Caravea group, alongside Caravea. au (our caravan marketplace), Conect (our software platform for CRM, inventory and warranty) and a network of 110+ industry websites.
We're a tightknit , AI-first team building marketing and technology for one industry, and we're growing.
Caravans are big-ticket products with passionate buyers and strong communities, and the work you'll do helps our clients sell more of them.
This is a full-time, in-office role.
We believe working side by side, face to face, is the fastest way to learn and do great work.
Applicants must have full Australian working rights.
#J-18808-Ljbffr
Marketing Coordinator in Melbourne employer: Caravea Pty Ltd
At Caravea Creative, we pride ourselves on being an exceptional employer in the vibrant caravan, RV, and 4x4 industry. Our South Morang office fosters a collaborative and innovative work culture where you will receive direct mentorship from our CMO and have clear pathways for career advancement. With a focus on employee growth, hands-on experience, and the integration of cutting-edge AI tools, we offer a unique opportunity to make a meaningful impact while enjoying company-paid trips and a supportive team environment.
