Head of Growth in Sydney

Calmerceuticals is Australia's fastest growing supplement brand. We are scaling fast and it's an incredibly exciting time to join the company. We are on the hunt for an exceptional Head of Growth. This is a role that would suit someone who's had extensive experience either in house or with an agency, knows what they are doing, and thrives in a fast-paced, fast scaling environment. The role is fully hybrid/remote.

You’ll work closely with our CMO and lead growth across the business: Meta, strategy, creative, messaging and data. You've driven profitable, scalable growth for 8 and 9-figure eCommerce brands, and you know exactly what it takes to do it again. You'll answer for one number: what it costs us to acquire a subscriber who stays.

The job:

• You set the growth strategy and drive it hard.
• You lead Meta and media buying, decide where the budget goes and make the scale and kill calls.
• You set the angles and messaging, direct the creative and decide what gets made.
• You own the landing pages and offers.
• You build the reporting that tells us the truth, and you act on it fast.
• You work with our in-house media, creative and content teams to make it happen.

What you'll own:

• Growth strategy and budget.
• Channel mix, spend allocation and scaling decisions across Meta.
• Meta and media buying.
• Lead account structure, bidding, testing cadence and scale and kill decisions with our in-house buyers.
• Creative strategy.
• Angles, hooks, awareness levels and the concept testing roadmap for every product.
• Messaging.
• Positioning, mechanism, proof and offer, product by product and customer by customer.
• Conversion.
• Landing pages, advertorials, offers and funnel, tested as hard as the ads.
• Data.
• Attribution, reporting, incrementality and the dashboards the business runs on.
• Unit economics.
• CAC, payback, contribution margin and subscriber value by cohort and channel.
• Creative production.
• Direct our editors, designers and UGC creators to ship winning creative at volume.
• Compliance.
• Every claim cleared against TGA advertising requirements before it runs.

Who you are:

• 5+ years driving growth for 8 and 9-figure eCommerce brands, in-house or at a performance agency.
• You've led growth at a high level and you still know the detail: the account, the data, the briefs.
• Expert in Meta: delivery, account structure, Advantage+, creative diversity and scaling through concept testing.
• Elite direct response instincts.
• You can write the ad, the landing page and the offer, and you know why each one converts.
• Fluent in the numbers: creative-level CPA, CTR, conversion rate, AOV, MER, cohort LTV and payback.
• You move fast, make calls on data, lead from the front and hold yourself and the team to the result.
• Subscription, health, supplement or beauty experience and TGA knowledge is a strong advantage.