About BYD
BYD is a high-tech company devoted to technological innovations for a better life. BYD is dedicated to providing zero-emission energy solutions.
As a leading battery-electric zero-emission vehicle (ZEV) manufacturer, BYD has created a broad range of battery‐electric, hybrid‐electric, and internal combustion (IC) passenger vehicles. Developing electric vehicles that are intelligent and connected, BYD is inaugurating a new age of automotive innovation featuring a sleek design and an innovative user experience.
About the Role
Based in BYD's Mulgrave office and reporting to the Product Planning Manager, this role requires a deep understanding of both the global and Australian automotive industries, strong analytical capabilities, knowledge of emerging vehicle technologies, and the ability to collaborate effectively across multiple departments.
Key responsibilities
- Market Research and Analysis
- Conduct comprehensive market research to identify emerging trends, customer preferences, and competitive landscape.
- Analyse data to derive actionable insights and recommend product strategies.
- Product Strategy Development
- Develop and implement product plans that align with the company's overall strategy and market demands.
- Define product positioning, target markets, competitive advantages and key step‐up performance vehicle attributes.
- Collaborate with engineering, design, and marketing teams to ensure product plans are feasible and aligned with company goals.
- Product Lifecycle Management
- Oversee the entire product lifecycle from concept to launch, ensuring timely delivery and adherence to quality standards.
- Monitor product performance and make necessary adjustments based on market feedback and sales data, such as managing Special Edition models, facelift and next generation.
- Develop pricing strategies to support the positioning of these products to balance profit, sales volume targets and brand development.
- Product Training & Education
- Create and deliver presentations and facilitate learning experiences for intracompany departments to highlight key vehicle attributes.
- Support this business with detailed product queries.
- Stakeholder Engagement
- Engage with distributors and dealers to gather feedback and ensure customer satisfaction and great user experiences.
- Build consensus with stakeholders to align product plans with wider business objectives.
Key requirements
- Minimum 5 years' experience in Product Planning, Product Management, or a related role within the automotive industry.
- Strong understanding of the Australasian automotive market, including industry trends, consumer preferences, emerging technologies, and competitor landscape.
- Excellent analytical, strategic thinking, and problem‐solving skills.
- Strong communication, presentation, and stakeholder management capabilities.
- Excellent negotiation skills.
- Australian Citizenship, Permanent Residency, or unrestricted working rights in Australia.
Senior Product Planning Specialist Passenger Vehicle · Mulgrave employer: BYD Australia Pty Ltd
BYD and Denza offer an exceptional work environment for the Regional Service Manager role, located in the vibrant city of Brisbane, Queensland. With a strong commitment to innovation and sustainability, employees benefit from a culture that fosters collaboration, continuous improvement, and professional growth. The company prioritises employee development and provides unique opportunities to be part of the New Energy Vehicle revolution, ensuring a meaningful and rewarding career path.
