This is a Marketing Manager role (Parental Leave Cover - 14-15 months) with Fleur Collective, a homegrown Australian independent fashion brand known for comfortable, confidence-boosting dresses and workwear.
You'll be stepping into a well-oiled, high-performing marketing team, taking over from a much-loved Marketing Manager who is heading on parental leave. There are big shoes to fill, but you'll also inherit strong foundations, established processes and a capable team who know the brand and work brilliantly together.
You will lead marketing across all channels with a strong focus on organic opportunities, take autonomy in creating and executing strategies, and bring fresh energy and ideas to an already successful marketing function.
Key responsibilities
Drive brand growth and customer acquisition across all channels with specific focus on organic opportunities
Lead photoshoot production from concept to delivery – developing creative concepts, coordinating shoots, and ensuring final assets are on-brand and ready across all marketing channels
Plan and execute weekly release comms strategies to keep loyal customers engaged and excited
Own CRM and database growth – maximise the value of customer database through segmentation, lifecycle marketing, automated flows, retention strategies, reactivation and ongoing testing
Lead email marketing – from campaign strategy and planning through to execution, optimisation and performance analysis
Own content and influencer strategy – from concept through to outreach, partnerships and execution
Shape and protect the brand across every customer touchpoint
Lead, mentor, and inspire a team of junior marketing specialists
Get hands-on and proactive – turn ideas into action quickly
About you
Proven marketing experience with a track record in brand growth and customer acquisition
Strong skills in CRM, email marketing, content creation, and influencer outreach
Strategic thinker with a creative flair and hands-on approach
Comfortable leading and developing a small team
Hungry to take ownership, solve problems, and push for results
Passion for fashion, branding, and creating exceptional customer experiences
About us
Fleur Collective is one of Australia's most loved independent fashion brands, a homegrown Australian success story known for comfortable, confidence-boosting dresses and workwear for women who want style without compromise. The brand is built on ethics, integrity, and empowerment.
Marketing Manager (Parental Leave Cover) Fleur Collective employer: By Fleur Collective PTY LTD
At Fleur Collective, we pride ourselves on being an excellent employer that fosters creativity and collaboration in a vibrant Gold Coast setting. Our supportive team environment encourages personal growth and hands-on experience in fashion marketing, allowing you to develop your skills while contributing to meaningful projects that reach customers. With a focus on innovation and a commitment to quality, you'll find ample opportunities to make your mark in the fast-paced world of digital marketing.
Contact Details:
By Fleur Collective PTY LTD Recruitment Team
