Public Relations Senior Account Executive in Melbourne

Who we are: Burson, part of WPP, is the global communications leader built to create value for clients through reputation. With highly specialized teams, industry-leading technologies and breakthrough creative, we help brands and businesses redefine reputation as a competitive advantage so they can lead today and into the future. When you work at Burson, you are part of a global community of lifelong learners who thrive at the edge of innovation.

More About The Role: As a Senior Account Executive at Burson, you won't just be executing campaigns, you'll be helping shape them. Working closely with Account Directors and Client Leads, you'll bring strategy to life across earned, digital and influencer channels, delivering work that genuinely moves the needle for our clients' reputations. You'll sit at the heart of the action, building strong client partnerships, confidently engaging media, mentoring junior talent and contributing ideas that elevate both campaigns and the wider agency. This is a dynamic, high-visibility role with real breadth. From strategic planning and media engagement to commercial exposure and new business support, you'll gain hands‑on experience across the full spectrum of agency life.

What You'll Do:

• Help shape strategy, not just execute it - partner with Client Leads and Account Directors to turn ideas into impactful, integrated campaigns.
• Own delivery that makes an impact - lead day‑to‑day execution across media, influencer and integrated programs.
• Be the voice behind the coverage - pitch confidently to journalists, editors and creators to secure high-quality earned outcomes.
• Craft stories that cut through - develop compelling press releases, pitches, social content and campaign materials.
• Bring campaigns to life - coordinate events, activations and press moments from concept through to delivery.
• Turn results into insight - track performance, analyse coverage and contribute to meaningful reporting.
• Build trusted client relationships - develop strong client understanding and proactively identify opportunities.
• Elevate those around you - mentor junior team members and contribute to a high‑performing team culture.
• Support growth - contribute to new business, case studies and agency initiatives.

Experience That Contributes To Success:

• Experience in PR or communications (agency preferred), ideally across consumer or corpsumer campaigns.
• A strategic mindset, with the ability to connect earned, social, digital and influencer into cohesive campaigns.
• Strong core PR fundamentals, media relations, pitching, storytelling and stakeholder engagement.
• Plus one capability (essential): You bring strength in at least one of the following areas: Paid social, Influence / creator engagement, Earned creative / campaign ideation, Social & content strategy.
• Strong social and digital understanding, including platform nuances and trend awareness.
• Excellent writing skills across media and digital formats.
• Digital fluency, with openness to using data, insights and AI tools to enhance performance.
• Highly organised, commercially aware and confident managing multiple priorities in a fast‑paced environment.

You belong at Burson: Our vision is for Burson to be the leading 'academy company' for creative communications professionals and emerging leaders. We provide a dynamic environment where ambitious colleagues come to elevate their skills, expand their networks, and ultimately, produce the best solutions for today's leading brands. Our commitment to your growth is reflected in our robust benefits and people programs, which include professional development opportunities, mentorship programs with industry leaders, a vibrant and inclusive company culture fostering collaboration and innovation and packages designed to reward and retain top talent.

We invest in our people because we believe their success is our success. At Burson, we're an agency of learn-it-alls. We recognize that the things we do best, creativity and communications, require a level of nuanced understanding. That's why it's imperative for us to hire extraordinarily talented people of all backgrounds and identities. Without that we can't do the essential work of inspiring bold ideas, fostering constructive dialogue, cultivating meaningful experiences, and driving innovation and creativity for our partners. Your unique point of view - your talent - is what makes you a #BursonPerson, and it's how we deliver exceptional results for our clients, together. We believe the best work happens when we're together, fostering creativity, collaboration, and connection. That's why we've adopted a hybrid approach, with teams in the office around four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process.