Residential & C&I Battery Storage | New Market Entrant
Our client is a battery energy storage OEM entering the Australian market, backed by a strong global manufacturing base and a genuinely competitive product. They're looking for a Founding Sales Manager / Sales Director to build their go-to-market from the ground up and take the product from zero to established brand in the residential and C&I BESS space.
The Role
This is a true foundational hire. You won't be stepping into an existing sales function, you'll be building it: the strategy, the channel partnerships, the early wins, and eventually the team around you. If you want to run your own GTM playbook rather than execute someone else's, and you're motivated by building something rather than maintaining it, this is that opportunity.
What you'll be doing
- Building and executing the go-to-market strategy for residential and C&I battery storage in Australia
- Establishing and managing channel and distribution partnerships (installers, retailers, integrators)
- Developing direct relationships with C&I clients and key accounts
- Setting pricing, positioning, and sales strategy in a new and competitive market
- Building the sales function from the ground up, including hiring and structuring a team as the business scales
- Acting as the local face of the brand, working closely with global leadership on market entry and product feedback
What You'll Bring
- Proven sales leadership experience in residential and/or C&I battery storage or solar
- Track record of building a market, channel, or sales function from scratch
- Strong existing relationships across the Australian residential/C&I solar and battery ecosystem
- Comfortable operating with a high degree of autonomy and ambiguity
- Commercial instincts balanced with the patience to build for the long term
Why Apply
- A genuine founder-level opportunity: build the GTM strategy and the team around you
- Back a well-resourced OEM entering the market with a strong product and manufacturing base
- Shape the brand's local identity and strategy from day one, not inherit someone else's
- Significant upside as the business scales, with real influence over its trajectory in Australia
Sales Manager employer: Brunel
Brunel is an exceptional employer, offering a dynamic work environment where Senior Enterprise Account Executives can thrive in the agricultural technology sector. With a competitive salary, uncapped commission structure, and comprehensive benefits, employees enjoy ownership of their work while engaging with key industry stakeholders. The company's commitment to professional growth and its supportive culture make it an ideal place for those looking to make a meaningful impact in AgTech.
