Marketing Director in Sydney

Our client is a pioneer in the Australian spirits industry, renowned for its exceptional craftsmanship and world-class liquid. With significant investment behind the business and ambitious plans for growth, this is an exciting opportunity to help establish a distinctive Australian brand as a global leader in new-world luxury spirits.

As Marketing Director you will lead the global brand and marketing strategy, driving long-term brand equity, market expansion and commercial growth. Combining strategic leadership with hands-on execution, you will shape the brand’s future across global markets, overseeing everything from brand positioning and innovation to portfolio development, campaigns and strategic partnerships.

Responsibilities:

• Global Brand Strategy: Own and evolve the global brand strategy and annual marketing plan, strengthening brand positioning and equity while accelerating growth in the luxury spirits category.
• Innovation & Product Development: Lead the innovation pipeline from concept through to commercialisation, partnering with production teams to develop distinctive products that appeal to consumers, collectors and enthusiasts.
• Marketing Strategy & Execution: Lead major brand campaigns, product launches, partnerships and repositioning initiatives, ensuring consistent, high-impact execution across markets, channels and consumer touch points.
• Consumer & Market Insights: Translate consumer insights, market research and category trends into opportunities for differentiation, market expansion and sustainable commercial growth.
• Brand Investment & Performance: Own the marketing and advertising budget, ensuring investment is commercially focused, efficiently managed and aligned with long-term brand and business objectives.
• Team Leadership: Lead and develop a close-knit marketing team, building capability and accountability while partnering with commercial leaders and external creative, digital and PR agencies to deliver outstanding results.

Key Experience:

• Luxury Brand & Drinks Expertise: Proven experience building brand equity and leading brand strategy within premium or luxury consumer brands, ideally in the spirits or broader drinks industry.
• Strategic Brand Leadership: A strong track record of developing and delivering brand strategies, major campaigns, product launches and repositioning initiatives that drive measurable results.
• Commercial Acumen: The ability to connect brand investment and consumer insights to business performance, identifying opportunities to accelerate growth and strengthen long-term brand value.
• Integrated Marketing Expertise: Experience across brand communications, digital, packaging, partnerships and experiential marketing, with a strong understanding of how to build brands and influence culture.
• Entrepreneurial Mindset: A strategic thinker who is equally comfortable setting the vision and rolling up their sleeves to turn ideas into action within an agile, passionate team.
• Leadership & Collaboration: A confident leader who can inspire and develop a team, influence stakeholders across the business and build strong relationships with external agency partners.
• Global Perspective: Experience working across international markets or with global partners would be highly regarded.

Why This Role?

This is your chance to join an ambitious Australian luxury drinks business at a pivotal stage of its growth, backed by significant investment and a clear vision to build a globally recognised brand. You’ll have the opportunity to shape its next chapter, influence its international trajectory and help realise its full commercial potential.

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