At a Glance
- Tasks: Lead CRM strategy and execute data-driven campaigns across multiple channels.
- Company: Join bp, a global leader in energy with a focus on innovation.
- Benefits: Competitive salary, flexible work options, and opportunities for professional growth.
- Other info: Collaborative environment with a focus on local market adaptation.
- Why this job: Make an impact by crafting customer journeys and enhancing retention strategies.
- Qualifications: Experience in CRM strategy and campaign management is essential.
The predicted salary is between 63000 - 77000 $ per year.
bp Melbourne is seeking a CRM Manager to support the CRM Senior Manager by developing the CRM strategy and owning execution for assigned markets, delivering data-driven campaigns across email, app, push, in both B2C and B2B contexts.
You will ensure alignment with global CRM standards while tailoring local campaigns.
You will analyse customer data, craft core journeys, manage omnichannel campaigns, and collaborate with local teams and the Hub to improve retention and lifetime value.
CRM Strategy Lead (ANZ) - Omnichannel Campaigns in Melbourne employer: bp
At bp Retail, we pride ourselves on being an exceptional employer that fosters a vibrant and inclusive work culture. As an Assistant Store Manager at our Blacksoil location, you'll enjoy competitive remuneration, a quarterly performance bonus, and comprehensive health benefits, all while working in a supportive environment that prioritises your growth and development. With flexible hours and a commitment to diversity, bp offers a unique opportunity to make a meaningful impact in the community while enjoying job stability in an essential service.
