At a Glance
- Tasks: Lead CRM strategy and execute multi-channel campaigns for B2B and B2C audiences.
- Company: Join BP PLC, a global leader in energy and innovation.
- Benefits: Enjoy a hybrid work model, competitive salary, and career development opportunities.
- Other info: Collaborative environment with a focus on local relevance and global strategy.
- Why this job: Make an impact by enhancing customer retention through data-driven campaigns.
- Qualifications: Experience in CRM management and strong analytical skills required.
The predicted salary is between 49500 - 60500 $ per year.
BP PLC is seeking a CRM Manager for ANZ to drive CRM strategy and own execution across email, app, push, and multi-channel campaigns for B2B and B2C audiences. You will work within a global CRM framework, collaborating with the Hub and local teams to ensure campaigns are data-driven and locally relevant.
The role focuses on analysing customer data, crafting core journeys, and delivering omnichannel campaigns to enhance retention and lifetime value, with a hybrid office/remote working arrangement.
ANZ CRM Lead: Lifecycle & Omnichannel Campaigns in Melbourne employer: BP PLC
At bp, we pride ourselves on fostering a vibrant and inclusive work culture in Kwinana, where our Project Planners are empowered to thrive. With a strong emphasis on professional development, we offer numerous learning opportunities and the chance to engage with diverse teams, all while contributing to meaningful projects in the oil and gas sector. Join us for a rewarding career that values your contributions and encourages you to give back to the community.
