The Opportunity
Join Boehringer Ingelheim at a pivotal moment to shape the future of obesity and metabolic health. This rare launch role will see you shaping the launch and commercialisation of Survodutide, a next‐generation therapy with the potential to redefine patient outcomes. You will lead end‐to‐end brand strategy for a pre‐launch and launch asset, translating insight into action and building a focused market entry strategy in a competitive and rapidly evolving market. The role offers strong career progression, with the opportunity to step into a future leadership position and build and lead a high‐performing brand team as the franchise grows.
Key Responsibilities Launch & Brand Strategy
- Lead development and execution of the end‐to‐end launch readiness for Survodutide in Australia
- Build and implement Integrated Customer Plans aligned to pre‐launch and launch milestones
- Develop segmentation, targeting and positioning strategies grounded in deep customer insight
- Define value proposition and messaging across obesity and metabolic health stakeholders
Commercial Planning & Performance
- Develop robust launch scenarios and business cases aligned to launch readiness and ICP
- Monitor brand performance and optimise investment based on ROI and market dynamics
- Lead competitive intelligence to inform strategic decision‐making in a fast‐moving market
Cross‐functional Leadership
- Act as the central connector across Medical, Market Access, Sales, Regulatory, and regional teams
- Lead agency partners to deliver best‐in‐class omnichannel campaigns
- Support field force readiness, including value communication and customer engagement frameworks
Execution Excellence
- Deliver high‐impact omnichannel campaigns, congress strategy, and customer engagement plans
- Ensure all activities meet compliance, governance, and quality standards
- Maintain strong operational discipline across budget, timelines, and delivery milestones
Your Profile Experience & Capability
- 5+ years in pharmaceutical brand management, ideally with launch experience
- Experience in obesity, diabetes, or cardio‐metabolic disease strongly preferred
- Proven success in pre‐launch or launch environments, including market shaping
- Strong track record in strategic planning, forecasting, and performance delivery
Skills & Mindset
- Highly analytical with the ability to translate data into clear commercial action
- Strong stakeholder engagement skills, with the ability to influence cross‐functional teams
- Experience leading complex, multi‐channel marketing programmes
- Entrepreneurial mindset with a passion for innovation, growth, and patient impact
Senior Brand Manager - Cardio, Renal, Metabolic - New Product Launch employer: Boehringer Ingelheim
Boehringer Ingelheim is an excellent employer, offering a collaborative work culture that prioritises patient safety and professional growth. With a focus on employee development and a commitment to high-quality pharmacovigilance processes, you will have the opportunity to make a meaningful impact in healthcare while working in a supportive environment across Australia and New Zealand.
