Blue Light Card Pty is seeking a Lifecycle Marketing Manager in Australia to own the member journey from sign-up to retention and reactivation, building lifecycle programs in Braze. You’ll design journeys, automate triggers, and optimise email, push, SMS, in-app and on-platform communications to boost sign-ups and card usage.
You’ll report to the Head of Engagement and lead a Marketing Coordinator, combining strategy with hands-on delivery in a hybrid Sydney setup.
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Lifecycle Marketing Manager: Growth, Retention & Braze Lead in Sydney employer: Blue Light Card Pty
At Blue Light Card, we pride ourselves on being an exceptional employer dedicated to supporting those who serve our communities. With a strong focus on employee well-being, we offer generous benefits such as 24 days of annual leave plus your birthday off, a health insurance contribution, and a personal development fund, all within a collaborative and purpose-driven work culture. As we continue to grow in Australia, this is a unique opportunity to contribute to a meaningful mission while enjoying a hybrid working model that promotes work-life balance.
