Blue Light Card Australia is seeking a Lifecycle Marketing Manager to own the member journey from sign-up to retention. You will design and implement lifecycle strategies in Braze, automate triggers, and optimise communications across email, push, SMS, in-app and on platform.
You will lead a Marketing Coordinator, partner with the Head of Engagement, and drive growth by improving sign-ups, usage, and activity through data-driven campaigns and experimentation.
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Lifecycle Marketing Manager — Braze Growth Lead (Hybrid) in Sydney employer: Blue Light Card Australia
At Blue Light Card, we pride ourselves on being an exceptional employer dedicated to supporting those who serve our communities. With a strong focus on employee well-being, we offer generous benefits such as 24 days of annual leave plus your birthday off, a health insurance contribution, and a personal development fund, all within a collaborative and purpose-driven work culture. As we continue to grow in Australia, this is a unique opportunity for the Digital Merchandising Manager to make a meaningful impact while enjoying a hybrid working model in our vibrant Sydney CBD office.
