At a Glance
- Tasks: Shape our brand's growth through innovative marketing strategies and engaging campaigns.
- Company: Join Bitterjoy, Melbourne's vibrant smoothie and acai bar near Queen Victoria Market.
- Benefits: Flexible hours, creative environment, and the chance to spread joy daily.
- Other info: Collaborative team culture focused on creativity and community engagement.
- Why this job: Make a real impact in a fun, fast-paced food and beverage industry.
- Qualifications: 3+ years in marketing & branding, especially in F&B, with digital savvy.
The predicted salary is between 63000 - 77000 $ per year.
Get ready to blend joy into every day at Bitterjoy, Melbourne's newest smoothie and acai bar located near Queen Victoria Market in the bustling CBD. We're all about serving up vibrant flavours and wholesome goodness with a smile!
Job Type: Part-Time/ Full-Time
Key Responsibilities:
- As the Marketing and Branding Specialist, you will play a pivotal role in shaping our brand’s growth.
- Develop and execute comprehensive marketing strategies to promote our products, leveraging your understanding of trends, communication, and strategy to drive engagement.
- Analyze market trends, understand customer behaviour, and identify opportunities to enhance Bitterjoy’s presence and sales.
- Work collaboratively with cross-functional teams to ensure brand alignment and guide the creative process to produce impactful campaigns.
Requirements:
- A love for spreading joy (and smoothies!) with a friendly, approachable attitude.
- Previous experience in managing, overseeing, and optimising digital marketing channels, including SEO, email marketing, and social media paid and unpaid, to maximize ROI and effectively reach target audiences.
- Oversee the creation of cohesive marketing materials across all touchpoints, including digital assets, email campaigns, and website content, ensuring alignment with Bitterjoy’s brand identity.
- Stay up-to-date with industry trends, emerging technologies, and best practices to continuously improve and innovate Bitterjoy’s marketing efforts.
- Assist in proposing and managing budgets for marketing activities, ensuring cost efficiency and aligning these with key activities.
- Coordinate and manage successful communication and implementation of creative marketing and social teams to ensure strategy is rolled out and implemented successfully.
- Continuously update, adjust, and review strategy rollout and make improvements where possible.
- Minimum 3 years experience in marketing & branding in the F&B field.
Marketing & Branding Specialist in Melbourne employer: Bitterjoy
At Bitterjoy, we pride ourselves on being more than just a smoothie and acai bar; we are a vibrant community hub located in the heart of Melbourne's CBD. Our work culture is infused with joy and creativity, offering employees the chance to grow their marketing skills while contributing to a brand that values innovation and customer connection. With opportunities for professional development and a supportive team environment, Bitterjoy is an excellent employer for those looking to make a meaningful impact in the food and beverage industry.
