At a Glance
- Tasks: Lead impactful email campaigns to boost customer engagement and revenue.
- Company: Join BIG W, a community icon with endless career possibilities.
- Benefits: Enjoy hybrid work flexibility, competitive leave policies, and team discounts.
- Other info: Diversity and inclusion are at our core; everyone belongs at Woolworths Group.
- Why this job: Make a real impact in a dynamic environment while mentoring a talented team.
- Qualifications: Experience in high-volume eDM marketing and strong leadership skills required.
The predicted salary is between 75600 - 92400 $ per year.
Lead delivery of high-impact email campaigns to drive customer engagement and revenue.
12 month parental leave cover contract. Hybrid role based in Sydney, NSW with WFH flexibility.
Welcome to BIG W. For over 50 years, we’ve been helping Aussie families find those little wins. Who makes it all happen? Our team. They’re our biggest asset, the heart of everything we do. From new ideas to big energy and genuine care, they bring it every day, on every shift, at every shelf and in every customer moment.
We’re part of the largest Australian employer group, a community icon, and our scale opens the door to career possibilities as big as your ambition. Whether you’re on the shop floor, in one of our dynamic support offices, or a bustling distribution centre, we’ll back you to grow, make an impact, and feel proud to be part of something that truly matters.
Think you’d look good in blue? A career at BIG W could be the perfect gig for you.
What You'll Do
- Own the overarching trade email marketing roadmap, partnering with key cross-functional teams to drive customer engagement while mentoring a dedicated offshore team.
- Partner with Category, Trade Marketing, Cartology, and BIG W Marketplace teams to define, plan, and deliver the annual eDM calendar and overarching promotional communications.
- Lead a team of three Trade Email Specialists based in Manila, effectively allocating resources to coordinate high-volume, fast-paced workflows.
- Manage rigorous Quality Assurance (QA) frameworks, ensuring all technical setups, segmentation, and messaging resonate with customers and comply with spam regulations.
- Lead the reporting strategy, translating complex data and customer insights into actionable commercial strategies and continuous A/B testing roadmaps.
What You'll Bring
- A commercial and highly collaborative mindset, thriving in fast-paced environments and excelling at turning high-volume workflows into impactful customer engagement strategies.
- A strong background in high-volume, trade-based eDM marketing within a fast-paced retail or FMCG landscape.
- Creative thinking with a customer first mindset to create engaging and profitable communications.
- Exceptional communication skills with the ability to confidently navigate complex requirements, manage diverse internal partnerships, and influence stakeholders.
- Advanced proficiency in email marketing platforms and a strong analytical background to translate data into commercial action.
- Experience leading and developing high-performing teams, with direct experience overseeing remote or offshore teams highly advantageous.
What You'll Experience
- Diversity of thought and love to take on challenges with a pragmatic and innovative approach.
- A culture that thrives on mutual respect, care, curiosity, openness, and a proactive attitude.
- A global business with endless career possibilities around every corner and across every discipline.
- Commitment to flexibility through a hybrid working model which combines time spent at a support office or hub and time working from home.
- A progressive and competitive leave policy that gives you more space for what matters to you.
- Team discounts across our range of Woolworths Group brands and a robust rewards program that celebrates and incentivises purpose-driven work.
We’re a proud part of the Woolworths Group – 200,000+ bright minds, passionate hearts and unique perspectives working together connected by a shared Purpose – ‘to create better experiences together for a better tomorrow.’ Here you’ll be supported and empowered to explore new ideas, make brave commitments and innovate better ways to meet the food and everyday needs of more than 24 million customers every week.
Diversity, equity, inclusion, and belonging are key to realising our purpose of better together for a better tomorrow. We recognise the value our team’s diversity brings to our business, customers, and communities.
We encourage all candidates to apply; please let us know in your application if we can support you with any adjustments in the hiring process.
Marketing Manager in Sydney employer: Big W
At Big W, we pride ourselves on being an exceptional employer that fosters a dynamic and inclusive work culture in Bella Vista. With a strong focus on employee growth, we offer comprehensive training and development opportunities, alongside the flexibility of hybrid working arrangements. Join us to be part of a team that values innovation and collaboration, while making a meaningful impact in the retail sector.
