Content & Influencer Manager in Sydney

Lead creative influencer strategies and shape viral moments for an iconic Australian brand.

6-12 month parental leave cover contract (full-time hours). Hybrid role based in Bella Vista with WFH flexibility.

Welcome to BIG W. For over 50 years, we’ve been helping Aussie families find those little wins. Who makes it all happen? Our team. They’re our biggest asset, the heart of everything we do. From new ideas to big energy and genuine care, they bring it every day, on every shift, at every shelf and in every customer moment.

We’re part of the largest Australian employer group, a community icon, and our scale opens the door to career possibilities as big as your ambition. Whether you’re on the shop floor, in one of our dynamic support offices, or a bustling distribution centre, we’ll back you to grow, make an impact, and feel proud to be part of something that truly matters.

What You'll Do:

• Lead and execute BIG W’s end-to-end influencer strategy to drive brand visibility, share of voice (SOV), engagement, and revenue across our social platforms.
• Act as the driving creative force behind our paid talent partnerships, contra gifting initiatives, and earned media amplification.
• Lead the identification, contract and rate negotiation, onboarding, and ongoing management of top-tier creators and paid talent for BIG W.
• Oversee end-to-end monthly gifting operations for the Insiders Gifting Program, collaborating with warehouse and category teams to ensure seamless fulfillment while sourcing fresh pipeline talent.
• Monitor and evaluate influencer campaign performance, reporting on ROI, engagement uplifts and key KPIs while ensuring strict adherence to Australian advertising compliance and disclosure standards.
• Partner closely with BIG W Marketing and Media Relations teams to seamlessly integrate influencer activations into broader whole-business marketing campaigns.

What You'll Bring:

• A creator-first mindset, blending creative flair with commercial acumen, a sharp eye for emerging digital trends, and a passion for community building.
• Extensive experience leading impactful influencer marketing, social media campaigns, ideally within retail, FMCG, or consumer lifestyle brands.
• Proven track record in contract negotiations, rate benchmarking and nurturing productive, long-term talent and agency relationships.
• Demonstrated ability to translate campaign analytics, ROI metrics, and social listening insights into actionable creative strategies and opportunities.
• Strong project management and logistics skills, comfortable managing complex gifting dispatch pipelines, budget allocations, and whole-business briefs.
• Exceptional stakeholder and interpersonal skills to influence cross-functional teams.

What You'll Experience:

• Diversity of thought and love to take on challenges with a pragmatic and innovative approach.
• A culture that thrives on mutual respect, care, curiosity, openness, and a proactive attitude.
• A global business with endless career possibilities around every corner and across every discipline.
• Commitment to flexibility through a hybrid working model which combines time spent at a support office or hub and time working from home.
• A progressive and competitive leave policy that gives you more space for what matters to you.
• Team discounts across our range of Woolworths Group brands and a robust rewards program that celebrates and incentivises purpose-driven work.

Everyone belongs at Woolworths Group. Diversity, equity, inclusion, and belonging are key to realising our purpose of better together for a better tomorrow.