At a Glance
- Tasks: Lead the creation of innovative startups from concept to market with a dynamic team.
- Company: Join BetterLabs, a top startup builder in Perth with a collaborative culture.
- Benefits: Enjoy flexible work arrangements, professional growth, and awesome perks like discounts and wellness programs.
- Other info: Inclusive workplace welcoming diverse backgrounds and perspectives.
- Why this job: Be part of building WA's next big ventures while developing your entrepreneurial skills.
- Qualifications: Experience in startups or innovation roles, strong marketing skills, and a data-driven mindset.
The predicted salary is between 110250 - 134750 $ per year.
Join to apply for the Venture Studio Startup Lead role at BetterLabs. We’re looking for founders, builders and innovators to join BetterLabs as our Studio Startup Lead. If you want the thrill of building new businesses from scratch, scaling it to a multi‑million dollar company, all whilst being paid a salary, with real resources, and an experienced team behind you — then this is for you.
BetterLabs is one of Perth’s leading startup builders, combining a 23m venture fund with an in‑house venture studio. This role sits in the studio, where small, high‑performing teams use lean experimentation to uncover real problems, build rapid prototypes, and commercialise new ventures. We’re backed by RAC, one of Western Australia’s most loved organisations, but operate independently out of the Flux coworking space in the Perth CBD — fast, focused, founder‑friendly.
As a Studio Startup Lead, you’ll work alongside and lead a Studio Startup Partner to build new businesses from zero to real‑world traction. You’ll run the full innovation funnel — discovery, validation, prototyping, in‑market testing and commercialisation — supported by a team of experts in product, design, data, legal, finance and marketing. This is a hands‑on role. You’ll touch everything a founder does: insights, strategy, customer interviews, product testing, growth experiments, financial modelling, pitching and go‑to‑market.
Responsibilities:
- Identify and prioritise problem statements (ideas) for the innovation funnel (drawing on insights derived from trend and market analysis and the customer discovery process).
- Use our fast‑paced and lean innovation process (which includes aspects of Lean Start Up and Human Centred Design) to validate your idea/product from customer discovery to in‑market prototype.
- Manage resource requirements and support from the wider BetterLabs team and external SME’s, including Legal, Financial, Product Support, Analytical, Marketing and Technical Specialists.
- Undertake all financial elements with respect to your ideas/products passage through the innovation funnel, including budgeting, pricing strategy, forecasting, profit & loss, customer acquisition costs.
- Prepare weekly and monthly updates about the life cycle of each idea/product for (Keep/Kill/Pivot/Re‑prototype).
At BetterLabs, we leave egos at the door. We’re hungry, collaborative, curious — and we share the table. We’re looking for someone who loves building, thrives in ambiguity, and has the drive to turn ideas into commercially meaningful ventures. You’ll be a great fit if you have:
- Experience in a startup, scale‑up, your own business, or a lean innovation role inside a corporate.
- Experience delivering products from concept to market.
- B2C marketing experience (highly regarded).
- Hustle — you know how to find customers and validate real demand.
- Experience running customer outreach and driving toward product‑market fit.
- Strong digital marketing and analytical skills.
- A data‑driven mindset with a bias for action and evidence.
- Comfort operating in an ambiguous, fast‑moving environment.
A career at BetterLabs is more than a job — it’s a chance to build WA’s next generation of ventures while growing your entrepreneurial capabilities. Startup culture, corporate stability – When you join BetterLabs, you’re also part of RAC, with access to all the benefits and opportunities it offers:
- Professional growth – Career development and training opportunities.
- Flexibility – Flexible working arrangements to support work‑life balance.
- Perks & Discounts – RAC member benefits and staff discounts across travel, insurance, entertainment, free roadside assistance and more.
- Wellbeing – In‑house health and wellness programs.
- Support – Paid parental leave and the option to purchase additional leave.
- Competitive salary + super + ability to purchase additional leave.
As an Equal Opportunity Employer, BetterLabs values inclusivity and promotes a workplace that actively seeks to welcome contributions from all people. We encourage people of all abilities, Aboriginal and Torres Strait Islanders, diverse cultures and backgrounds, LGBTIQ+ identities, and all age groups to apply.
Ready to build something big? Apply now and help us build the next unicorn!
Venture Studio Startup Lead employer: BetterLabs
At BetterLabs, we offer an exhilarating opportunity for entrepreneurial spirits to thrive in a dynamic startup environment backed by the stability of RAC. Our culture fosters collaboration and innovation, providing you with the resources and support needed to transform ideas into successful ventures while enjoying flexible working arrangements and comprehensive employee benefits. Join us in Perth's vibrant CBD and be part of a team that values inclusivity and professional growth, all while building the next generation of businesses.
