At a Glance
- Tasks: Lead customer lifecycle programmes and drive engagement for B2C and B2B audiences.
- Company: Join Betashares, a leading investment management firm with a dynamic team.
- Benefits: Competitive salary, flexible work options, and opportunities for professional growth.
- Other info: Collaborative environment with a focus on innovation and results.
- Why this job: Make a real impact on customer engagement strategies and revenue growth.
- Qualifications: Experience in marketing strategy, automation, and customer segmentation.
The predicted salary is between 94310 - 115268 $ per year.
Betashares seeks a Senior Marketing Manager - Lifecycle to own strategy, roadmap and delivery of customer lifecycle programmes across B2C and B2B audiences, collaborating with the Marketing Director and cross-functional teams to drive activation, engagement and revenue.
You will lead end-to-end automated journeys, segmentation, testing and personalisation, aligning contact strategy and channel mix to commercial outcomes across Betashares Funds, Direct and Super.
Senior Lifecycle Marketing Lead in Sydney employer: Betashares Group
Betashares is an exceptional employer that prioritises employee growth and development within a dynamic and innovative work culture. Located in Australia, we offer our team members the opportunity to lead cutting-edge projects in the financial services sector while enjoying a collaborative environment that values transparency and customer-centricity. With a focus on continuous improvement and technical excellence, employees are empowered to make impactful contributions and advance their careers in a supportive setting.
