Senior Lifecycle Marketing Leader: Growth & Personalisation in Sydney

Senior Lifecycle Marketing Leader: Growth & Personalisation in Sydney

Sydney Full-Time 94310 - 115268 $ / year (est.) On-site
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At a Glance

  • Tasks: Lead lifecycle marketing strategies to boost customer engagement and retention.
  • Company: Join Betashares, a leader in innovative financial solutions.
  • Benefits: Enjoy competitive salary, flexible work options, and growth opportunities.
  • Other info: Dynamic team environment focused on innovation and personal development.
  • Why this job: Make a real impact on customer experiences and drive measurable growth.
  • Qualifications: Proven experience in marketing strategy and data-driven decision making.

The predicted salary is between 94310 - 115268 $ per year.

Betashares is seeking a Senior Marketing Manager - Lifecycle to own strategy, roadmap and delivery of customer lifecycle programmes across B2C and B2B audiences, working alongside the Marketing Director - Customer Lifecycle & CRM.

The role will build and optimise the always-on engagement layer across Betashares, turning customer and intermediary data, behavioural signals and product opportunities into measurable growth in activation, engagement, retention, cross-sell, lifetime value and revenue.

Senior Lifecycle Marketing Leader: Growth & Personalisation in Sydney employer: Betashares Capital

Betashares Capital is an exceptional employer located in the vibrant city of Sydney, offering a dynamic work culture that fosters innovation and collaboration. Employees benefit from comprehensive professional development opportunities, a supportive environment, and the chance to make a significant impact in the finance and media sectors. With a focus on employee well-being and a commitment to excellence, Betashares stands out as a rewarding place to grow your career.

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Contact Details:

Betashares Capital Recruitment Team

We think you need these skills to ace Senior Lifecycle Marketing Leader: Growth & Personalisation in Sydney

Lifecycle Marketing Strategy
Customer Engagement
Data Analysis
B2C Marketing
B2B Marketing
CRM Management
Growth Optimisation