At a Glance
- Tasks: Lead the strategy and growth of Betashares Education, enhancing financial literacy across Australia.
- Company: Join a purpose-driven team at Betashares, focused on impactful educational experiences.
- Benefits: Competitive salary, flexible work options, and opportunities for professional development.
- Other info: Collaborative environment with a focus on innovation and long-term impact.
- Why this job: Be part of building a national education platform that makes a real difference.
- Qualifications: 8+ years in strategy or growth roles, with strong leadership and data-driven decision-making skills.
The predicted salary is between 121500 - 148500 $ per year.
Betashares Education is a purpose-led initiative focused on improving financial literacy across Australia through accessible, engaging, and scalable educational experiences. The Product & GTM Lead is responsible for defining the strategy, positioning, and operating model for Betashares Education and building it into a high-impact platform over time.
Working across Marketing, Product, Content, Data, and external partners, you will identify priority audiences, shape educational experiences, drive distribution and engagement, and establish scalable frameworks for long-term growth and impact. This is a rare opportunity to build a nationally relevant education platform from the ground up. Success in the role will come from creating clarity in ambiguity, aligning stakeholders around a clear vision, and delivering measurable outcomes across reach, engagement, and financial capability.
Role Responsibilities
- Define the strategy and go-to-market approach for Betashares Education
- Identify priority audiences and develop scalable engagement pathways across varying levels of financial capability
- Build and execute a focused roadmap spanning content, distribution, partnerships, and audience growth
- Partner with Equity Mates and internal teams to shape educational formats, curriculum direction, and delivery models
- Develop scalable distribution channels and partnership-led growth opportunities
- Establish measurement frameworks across reach, engagement, progression, and behavioural outcomes
- Collaborate with Product teams to improve how education is experienced across Betashares platforms
- Align cross-functional stakeholders across Marketing, Product, Content, and Data teams to deliver priority initiatives
- Drive experimentation, optimisation, and continuous improvement using data and audience insights
- Contribute to long-term brand trust and financial confidence through high-quality educational experiences
Key skills and experienceMust-haves
- 8+ years' experience in strategy, programme leadership, growth, or go-to-market roles
- Experience building and scaling zero-to-one initiatives, platforms, or audience programs
- Strong strategic thinking with the ability to translate vision into execution
- Proven ability to influence and align senior cross-functional stakeholders
- Experience using data, experimentation, and audience insights to drive engagement and outcomes
- Comfortable leveraging technology and AI-enabled tools to improve delivery, scale, and operational effectiveness
Nice-to-haves
- Experience in financial services, fintech, education, or media
- Exposure to partnership-led growth models
- Experience building education platforms, learning communities, or content ecosystems
- Experience working across both brand and product environments
Product & GTM Lead in Sydney employer: Betashares Capital
Betashares Capital is an exceptional employer located in the vibrant city of Sydney, offering a dynamic work culture that fosters innovation and collaboration. Employees benefit from comprehensive professional development opportunities, a supportive environment, and the chance to make a significant impact in the finance and media sectors. With a focus on employee well-being and a commitment to excellence, Betashares stands out as a rewarding place to grow your career.
