At a Glance
- Tasks: Plan and execute high-quality events and webinars for diverse audiences.
- Company: Join Betashares, a leading investment management firm with ambitious growth plans.
- Benefits: Competitive salary, dynamic work environment, and opportunities for professional development.
- Other info: Collaborative culture with a focus on innovation and modern tools.
- Why this job: Make an impact in a growing company while honing your event marketing skills.
- Qualifications: 6+ years in events marketing with strong project management skills.
The predicted salary is between 63000 - 77000 $ per year.
Betashares is one of Australia's leading ETF and investment management businesses, managing more than $90 billion in funds under management (FUM) across a broad range of ETFs, managed accounts and direct investment solutions.
With ambitions to become a leading wealth manager and household name by 2030, Betashares is entering its next phase of growth - scaling its retail platform, deepening customer engagement and broadening its wealth proposition.
Marketing is a critical driver of that growth.
The Event Marketing Manager delivers high-quality event and webinar experiences across intermediary and retail audiences.
The role is responsible for the disciplined planning and execution of an events program that supports brand visibility, lead generation, relationship development and commercial priorities.
This is a specialist events role within the broader B2B marketing program.
It contributes event expertise and operational leadership while working within strategy and priorities set by the Marketing Director B2B and the Marketing Direct Retail Direct.
- Event Planning and End-End Delivery
- Work with the Marketing Directors to set the events strategy for both B2B and Retail audiences and own the delivery and execution for all third-party conferences, client roadshows and roundtables and webinars across the business.
- Build clear project plans, timelines, budgets, supplier requirements and approval pathways for each event.
- Manage event logistics, production partners, venues, registrations and on-the-day execution to a consistently high standard.
Ensuring brand, content, compliance and customer experience requirements are built into event delivery.
- Collaborate and communicate effectively with broader stakeholders across the business, providing tight briefs, timelines and clarity on all actions required.
- Maintain strong vendor relationships and negotiate for quality, efficiency and value.
- Promotion and Audience Engagement
- Work closely with B2B Marketing, Distribution, Content, PR and the In-House Agency to ensure events support broader program rather than operate in isolation.
- Lead the coordination of event promotion across email, social, digital and relevant partner channels.
- Work with Lifecycle and Marketing Operations leads on event invitations, reminders, registration flows and follow-up communications.
- Support Distribution with audience targeting and attendee engagement plans.
- Event ROI Frameworks and Performance Tracking
- End-end accountability for all tracking and reporting – from attendance, engagement, lead quality, feedback, budget.
- Responsible for determining event ROI frameworks and demonstrating commercial success measures from each initiative to key stakeholders.
- Conduct post-event reviews and provide practical recommendations to improve future formats and investment.
- AI and Modern Tooling
- Use approved AI, automation and modern tooling as a standard part of the role where they improve speed, quality, insight or scalability, while retaining full human accountability for judgement, accuracy, compliance and outcomes.
- Use AI and automation for planning, attendee communications, content repurposing, feedback synthesis and reporting where appropriate.
- Share repeatable use cases and practical learnings so capability compounds across the wider Marketing team.
About You
- 6+ years of events marketing experience, within a broader marketing function.
- Strong hands-on event delivery capability across in-person and virtual formats.
- Excellent project management, organisation and attention to detail.
- Comfort working with sales or distribution stakeholders and understanding commercial objectives.
- Confident managing agencies, venues and suppliers.
- Experience in financial services or regulated categories is advantageous.
- Calm under pressure, solutions-oriented and able to manage multiple deadlines simultaneously.
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Event Marketing Manager in Sydney employer: Betashares Capital
Betashares Capital is an exceptional employer located in the vibrant city of Sydney, offering a dynamic work culture that fosters innovation and collaboration. Employees benefit from comprehensive professional development opportunities, a supportive environment, and the chance to make a significant impact in the finance and media sectors. With a focus on employee well-being and a commitment to excellence, Betashares stands out as a rewarding place to grow your career.
