Director, Commercial Insights & SFE in Sydney

BeOne is a global oncology company that is discovering and developing innovative treatments that are more affordable and accessible to cancer patients worldwide. With a broad portfolio, we are expediting development of our diverse pipeline of novel therapeutics through our internal capabilities and collaborations. We are committed to radically improving access to medicines for far more patients who need them.

The Associate Director/Director, Commercial Excellence & Insights, JAPAC, is a regional functional leadership role responsible for driving commercial insights, analytics and sales force effectiveness (SFE) capabilities across the JAPAC region. This position can be based in any location within our JAPAC region (SEA, ANZ, Japan, Korea).

The Role Serves As The Regional Functional Engine For:

• integrated business insights
• market research
• competitive intelligence
• commercial analytics
• performance reporting
• KPI governance
• sales force effectiveness

The primary objective of the role is to enable data-driven decision-making and improve commercial execution effectiveness through scalable regional frameworks, actionable insights and commercial performance optimization. The role partners closely with regional and local commercial leadership, sales operations, marketing, medical, market access, finance and global commercial excellence teams to support strategic decision-making, improve field force effectiveness and drive consistent commercial excellence practices across JAPAC markets.

Essential Functions Of The Job:

Commercial Insights & Analytics

Lead the development and execution of integrated regional Commercial Insights & Analytics capabilities across JAPAC, serving as the regional functional engine for business insights, analytics and commercial performance optimization. The role is responsible for enabling data-driven decision-making through the synthesis of market intelligence, commercial analytics and strategic performance insights.

Key Areas Of Responsibility Include:

• Market research
• Competitive intelligence
• Commercial analytics and performance reporting
• Forecasting support, including regional scenario planning and strategic simulations related to market events, launches, competitive dynamics and portfolio decisions
• KPI measurement and analytics frameworks

The role translates regional and local business questions into actionable insights that support:

• Commercial strategy
• Launch readiness
• Portfolio optimization
• Resource prioritization
• Commercial execution improvement

Working closely with local markets, the role consolidates market intelligence, identifies commercial opportunities and risks, generates actionable recommendations and improves business decision-making across the region. The role also owns the operational delivery and synthesis of:

• Regional market research initiatives
• Competitive intelligence programs
• Commercial performance dashboards
• Executive business insights reporting

In addition, the role drives consistency and best practices across markets for:

• Insight generation methodologies
• KPI definitions
• Reporting standards
• Analytics frameworks
• Commercial data utilization

The role supports recurring business reviews and performance discussions through insight generation and analytical support.

Sales Force Effectiveness

Lead the development and implementation of scalable regional Sales Force Effectiveness (SFE) frameworks and analytics capabilities to improve field force productivity, customer engagement and commercial execution effectiveness across JAPAC.

Key Areas Of Responsibility Include:

• Segmentation and targeting frameworks
• Territory alignment and field force sizing support
• Call planning analytics
• Customer engagement metrics
• Omnichannel effectiveness measurement
• Sales force KPI frameworks

Partner with country commercial and sales operations teams to optimize:

• Field force deployment
• Customer coverage
• Sales execution effectiveness
• CRM utilization
• Commercial productivity

Provide regional analytics and recommendations to support continuous improvement in customer engagement and field force effectiveness. Benchmark field force performance across markets and identify scalable best practices. Support implementation and adoption of commercial excellence tools, dashboards and reporting capabilities.

Incentives Governance Support (Secondary Support Role)

Provide analytical support and governance input to regional and local stakeholders to help inform sales incentive governance frameworks across JAPAC.

Responsibilities Include:

• Commercial analytics and performance insights
• Benchmarking and KPI recommendations
• Incentive effectiveness observations
• Support for alignment between incentives, strategic priorities and desired commercial behaviors

Commercial Training Enablement (Enablement Role)

Support regional commercial capability development by translating insights and SFE priorities into commercial excellence enablement initiatives and best practices across the region.

Areas Of Contribution Include:

• Commercial excellence playbooks
• KPI education and reporting standards
• CRM adoption support
• SFE methodology enablement
• Sales effectiveness frameworks
• Cross-market best practice sharing

The role partners with local markets and training stakeholders to support adoption of global and regional commercial excellence standards, tools and frameworks.

Qualification Required:

Education Required:

• Bachelor’s degree in: Business, Life Sciences, Pharmacy, Economics, Marketing, Engineering, Data Analytics, or a related discipline required
• MBA or advanced degree preferred

Supervisory Responsibilities: None to start

Computer Skills: Proficiency in Microsoft Office Suite, including Excel, PowerPoint, Word, Outlook, and Teams. Strong working knowledge of commercial analytics, dashboarding, and visualization tools such as Power BI, Tableau, Qlik or similar platforms. Familiarity with CRM and sales force effectiveness platforms, including Veeva CRM, Salesforce, IQVIA solutions or equivalent systems. Experience using commercial data, pharmaceutical market data, sales performance data and customer engagement data to generate actionable insights. Ability to interpret complex datasets, guide analytical approaches and translate outputs into clear business recommendations for senior stakeholders. Understanding of CRM governance, data quality, dashboard standards and KPI reporting frameworks preferred. Experience with forecasting, scenario planning, performance reporting, or commercial planning tools preferred.

Other Qualifications:

Strong strategic thinking and business acumen, with the ability to translate insights into practical commercial recommendations. Demonstrated ability to operate effectively in complex, matrixed and multicultural regional organizations. Excellent communication and executive presentation skills, including the ability to synthesize complex information for senior stakeholders. Strong stakeholder management and influencing skills across commercial, sales operations, marketing, medical, finance, market access and global teams. Proven ability to balance regional standardization with local market flexibility. Strong project management, prioritization and organizational skills with the ability to manage multiple markets and workstreams. Collaborative leadership style with the ability to lead through influence without direct authority. Strong analytical mindset with sound judgment, curiosity and comfort working with ambiguity. Experience supporting oncology, specialty care or innovative medicines businesses preferred.

Travel: Approximately 10–20% across JAPAC markets and global meetings, as business needs require.

What We Offer To Our Valued Employees:

• Market competitive compensation package including performance-based annual bonus scheme
• Company shares (generous welcome grant!)
• In-house and external learning and development opportunities
• Fantastic benefits program and keep improving!
• Plus you get to work with a dynamic team of collaborative, supportive, inclusive, and fun professionals whose mission is clear: Cancer has no borders and neither do we.

Join us and Make momentum in your career!

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