At a Glance
- Tasks: Create and manage engaging content for TikTok, Instagram, and Facebook across multiple beauty brands.
- Company: Join Beautopia, Australia's top hair and beauty destination with a vibrant team.
- Benefits: Professional development opportunities, supportive team, and a chance to work with well-known brands.
- Other info: Collaborative environment with excellent career growth potential.
- Why this job: Be at the forefront of social media trends and make a real impact in the beauty industry.
- Qualifications: 2-4 years of social media management experience and strong content creation skills.
The predicted salary is between 54000 - 66000 $ per year.
Beautopia is looking for a Social Media Content & Growth Manager to run TikTok, Instagram and Facebook across our portfolio of brands. This is a hands-on content role for someone who can spot a trend early, shoot and edit their own content, and speak just as confidently to a salon professional as to an everyday retail customer.
You'll create, manage and grow content across TikTok, Instagram and Facebook for multiple brands at once, so the work varies day to day. Some content needs to speak to trade - salon professionals who want the technical detail - and some needs to speak to retail customers who simply want to know if a product is right for them.
You'll shoot and edit your own photo and video content, including filming our staff, in-store education events and product training sessions, to bring our brands to life in a way that feels authentic. You'll work closely with the Marketing team; this is a collaborative role within a small team, not one where you're working solo.
Key responsibilities
- Planning, creating and managing content across TikTok, Instagram and Facebook for multiple brands
- Shooting and editing your own photo and video content
- Filming staff, in-store education events, training sessions and product launches to create authentic, on-the-ground content
- Liaising with our graphic design team on static assets and templates to support your content
- Adjusting tone and content style depending on the audience - trade/salon professionals vs. retail consumers - and depending on the brand
- Identifying and acting on trends early to drive reach and engagement
- Managing community engagement, responding to comments and DMs
- Monitoring performance and using the data to inform what you create next
- Submitting content for review and sign-off before it's published, working closely with the Marketing Manager
- Managing multiple brand content calendars at once, keeping each brand's voice distinct
About you
- 2-4 years' experience managing social media professionally, ideally across multiple brands or clients
- A genuine track record of growing accounts on TikTok and Instagram, with results you can point to
- Confidence shooting and editing your own content (phone or camera, using tools such as CapCut)
- Strong copywriting skills and the ability to adapt tone across different audiences
- Excellent organisational skills, with the ability to manage multiple brand calendars at once
- A collaborative approach - comfortable taking direction and feedback on your content
- Beauty, fashion or lifestyle industry experience a plus
About us
Beautopia is Australia's go-to hair and beauty destination - the #1 choice of hairdressers, beauty professionals and everyday customers, stocking leading brands across our stores and online. As we continue to grow and expand, we are seeking talented individuals to join our dynamic team and contribute to our ongoing success.
If you're ready to take on a challenging and rewarding role in a fast-paced, industry-leading Hair Product company, we encourage you to apply now.
Social Media Content & Growth Manager in Sydney employer: Beautopia Hair and Beauty Pty Ltd
Beautopia Hair and Beauty Pty Ltd is an exceptional employer located in Lane Cove West, offering a dynamic work environment where hands-on leadership is valued. With a strong focus on employee growth and development, the company fosters a collaborative culture that encourages teamwork and innovation. Employees benefit from competitive remuneration and the opportunity to make a meaningful impact within a supportive team dedicated to excellence in warehouse operations.
Contact Details:
Beautopia Hair and Beauty Pty Ltd Recruitment Team
