At a Glance
- Tasks: Curate and manage social media content, driving audience growth for BBC News.
- Company: Join the iconic BBC News team in a dynamic, international newsroom.
- Benefits: Permanent role with opportunities for professional growth and a supportive team culture.
- Other info: Regular weekend work; collaborate with teams across the globe.
- Why this job: Be at the forefront of digital journalism, shaping news for global audiences.
- Qualifications: Experience in social media content delivery and audience growth strategies required.
The predicted salary is between 82800 - 101200 $ per year.
JOB BAND: D
CONTRACT TYPE: Permanent, Full-time
DEPARTMENT: BBC News
LOCATION: Ultimo, Sydney – This role will involve working on weekends and public holidays
Local terms and conditions apply
Any offer of employment with the BBC will be conditional upon you having the right to work in Australia.
PURPOSE OF THE ROLE
Join BBC News’ expanding digital operation in Sydney as a Senior Journalist – Growth & Social, where you’ll play a key role in publishing, curating and managing our output on social media, and growing our digital audience.
You’ll help shape the BBC’s digital coverage during key global hours and ensure our journalism reaches audiences in Asia, Oceania, and make the most of our output for audiences waking up in the UK.
WHY JOIN THE TEAM
This is an exciting opportunity to be part of a dynamic, international newsroom working at the heart of the BBC’s global digital strategy.
You’ll collaborate with teams in the UK, Washington DC, and Singapore, and contribute to the BBC’s mission of delivering trusted news to audiences around the world.
You’ll also be part of a supportive and innovative team culture, with opportunities for professional growth and impact
- YOUR MAIN RESPONSIBILITIES AND IMPACT
- Social Media Publishing, Curation & Optimisation: Deliver and optimise social media output for audiences in Asia, Oceania, and those waking up in the morning in the UK.
Collaborate with global teams and attend daily news meetings to advise on content performance and alignment with strategic goals.
- Innovation & Development: Monitor emerging trends, support the development and delivery of major news events and digital campaigns.
- Audience Growth & Editorial
Strategy: Drive audience growth and engagement strategies across BBC News’ digital and social platforms.
Provide real-time, data-informed insights and translate analytics into actionable editorial strategies to support decision-making.
YOUR SKILLS AND EXPERIENCE
ESSENTIAL CRITERIA
- Experience in delivering and optimising news content to a wide variety of social media platforms, using industry standard tooling
- Proven track record of implementing successful audience growth strategies.
- Proficiency in analytics tools such as Piano, Chartbeat, Newswhip, Google Trends, and Semrush.
- Experience in digital newsrooms and understanding of editorial workflows.
- Excellent communication skills and ability to translate data into editorial action.
- Strong editorial judgment and audience-first mindset.
Please note this role includes regular weekend working.
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Senior Journalist, Social News in Sydney employer: BBC UK
Joining the BBC as a Senior Journalist in Ultimo, Sydney offers an unparalleled opportunity to be part of a globally respected news organisation that values innovation and collaboration. With a dynamic work culture that encourages professional growth and creativity, you'll engage with international teams while contributing to impactful journalism that reaches audiences across Asia, Oceania, and beyond. The role not only promises meaningful work but also provides a supportive environment where your contributions can truly make a difference.
