Brighton, Melbourne | Full-Time | Reports to Founders & GM
Head of Marketing
Brighton, Melbourne | Full-Time | Reports to Founders & GM
The Role
We are looking for a commercially driven, performance-obsessed Head of Marketing to own and scale total revenue across E-Commerce and Retail.
This is not a brand-only role. This is a revenue leadership role.
You will have full ownership of marketing budgets, ROI, and performance outcomes — accountable for the total revenue contribution across all channels. You will lead performance marketing, retail marketing, product launches, and conversion optimisation with a clear commercial lens.
You will operate as a key member of the leadership team, partnering directly with the founders to drive profitable growth.
What You Will Own Revenue & Commercial Accountability
- Own total revenue contribution across E-Commerce and Retail
- Full ownership and management of the marketing budget
- Drive ROI, MER, contribution margin and channel profitability
- Allocate spend strategically across channels based on performance and return
- Forecast revenue in partnership with finance and operations
- Overall brand positioning and messaging
- Ensure consistent brand identity across channels and international markets
- Oversee influencer and creative strategy
Performance & E-Commerce Growth
You will lead all performance-driven digital channels with a focus on scalable, profitable growth. Including:
- Performance Marketing (Meta, TikTok, Google, TikTok Shop)
- Affiliate marketing strategy, ROI and spend management
- Conversion Rate Optimisation (CRO) & website performance
- EDM & SMS strategy and revenue growth
- Paid media budget allocation and efficiency
- Customer acquisition cost management
- LTV optimisation in partnership with retention
You will continuously optimise for contribution, not vanity metrics.
Product Launches (Commercial Focus)
- Own the commercial strategy behind product launches
- Drive launch revenue targets and conversion strategy
- Build performance-led launch plans across digital and retail
- Ensure launches deliver strong sell-through and margin outcomes
Retail Marketing
You will lead retail marketing strategy with a clear focus on sell-through, retail growth and range expansion. Including:
- Retail launch calendars
- POS, in-store assets and tester strategies
- Retailer-specific campaigns (Walmart, Coles, Sephora, etc.)
- Retailer EDMs and co-op marketing initiatives
- Supporting new doors and range expansions
- Driving retail sell-through and revenue growth
This role ensures retail marketing is commercially aligned and performance-driven — not just trade support.
Leadership
- Lead and develop the marketing team
- Build a high-performance, accountable culture
- Set clear KPIs tied to revenue and ROI
- Work cross-functionally with Sales, Operations, Product and Finance
- Report directly to Founders and the Management Team
Who You Are
- 8+ years in performance-led marketing roles
- Proven experience owning significant marketing budgets
- Demonstrated success scaling DTC and/or omnichannel brands
- Strong commercial acumen and financial literacy
- Deep understanding of paid media, CRO, and retention levers
- Experience managing retail marketing in major accounts is highly desirable
- Data-driven, decisive and comfortable owning revenue targetsStrategic thinker with strong execution capability
- Comfortable operating in a fast-moving, founder-led environment
What Success Looks Like
- Profitable revenue growth across E-Commerce and Retail
- Clear visibility on marketing ROI and contribution
- Strong launch performance and sell-through
- Scalable, efficient customer acquisition
- High-performing, accountable marketing team
Why This Role Matters
This role is critical to our next phase of growth.
You will not just "run campaigns" — you will own revenue outcomes, allocate capital strategically, and directly influence the company's commercial trajectory.
If you are a commercially minded marketing leader who thrives on performance, ownership, and impact — we want to hear from you.
Head of Marketing in Bayside employer: Bali Body
Bali Body is an exceptional employer that fosters a vibrant and creative work culture at our Melbourne HQ, where innovation and collaboration thrive. As a member of our Marketing team, you'll enjoy opportunities for professional growth while working with a passionate group dedicated to producing high-quality content that resonates with our global community. With a focus on employee well-being and a commitment to staying ahead of industry trends, Bali Body offers a unique environment where your creativity can flourish and make a meaningful impact.
