At a Glance
- Tasks: Transform marketing data into actionable insights and build customer journey views.
- Company: Leading banking organisation with a focus on innovative marketing analytics.
- Benefits: Hybrid work model, competitive salary, and opportunity to shape marketing measurement.
- Other info: Collaborative culture with opportunities for professional growth.
- Why this job: Make a real impact by solving complex marketing data challenges in a high-profile environment.
- Qualifications: 7+ years in marketing analytics, strong GA4 and SQL skills.
The predicted salary is between 90000 - 110000 $ per year.
Are you passionate about turning marketing data into actionable customer insights?
We're partnering with a leading banking organisation to find a Marketing Data Engineer who can bridge the gap between marketing analytics and data engineering, helping drive smarter attribution, customer journey measurement, and campaign performance analysis.
This is an exciting opportunity for someone who enjoys solving complex marketing data challenges rather than purely building pipelines.
The Opportunity
You'll work closely with marketing, analytics, and engineering teams to determine how customer acquisitions and campaign responses should be attributed across multiple digital channels.
You'll analyse data, build attribution methodologies, identify gaps and opportunities, and help shape the data requirements before handing solutions to engineering teams for implementation.
- What You'll Be Doing
- Build end-to-end customer journey views across multiple marketing touchpoints.
- Design and validate multi-touch attribution models.
- Analyse paid media performance across Google Ads, Meta, DV360 and other digital channels.
- Use GA4 and Big Query to uncover customer acquisition and engagement insights.
- Reconcile outputs across multiple data sources and identify data gaps.
- Define data requirements and attribution logic for engineering implementation.
- Partner with marketing, analytics and technical stakeholders across the business.
What We're Looking For
- 7+ years' experience in marketing analytics/insights/attribution
- Strong experience with GA4, Big Query and SQL.
- Deep understanding of digital marketing measurement and attribution analysis.
- Proven experience analysing customer journeys from first touch through to conversion.
- Hands-on experience with multi-touch attribution models.
- Experience working with Google Ads, Meta and DV360 datasets.
- Strong stakeholder engagement and communication skills.
- Banking or financial services experience will be highly regarded.
- Nice to Have
- Python and API integration experience.
- Experience with cloud-based data platforms and ETL/ELT frameworks.
- Knowledge of marketing data platforms, customer analytics and marketing mix modelling (MMM).
- Familiarity with AI tools and their practical application in the workplace.
What's on Offer?
- Hybrid working arrangement (3 days in the Sydney office)
- High-profile banking environment
- Opportunity to shape marketing measurement capability at scale
If you've built attribution frameworks, stitched together customer journeys from disparate datasets, and know how to turn marketing data into meaningful business insights, we'd love to hear from you.
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Marketing Data Analyst in Sydney employer: Balance Recruitment and Balance Consulting
Balance Recruitment and Balance Consulting is an exceptional employer, recognised as a 'Great Place to Work' for five consecutive years. Located in Arndell Park, Sydney, the company fosters a collaborative and inclusive culture, offering ample opportunities for professional growth and ongoing learning, while allowing employees to have a real impact on shaping CRM processes. With a focus on innovation and integrity, this role not only provides competitive remuneration but also a chance to contribute meaningfully to a trusted industry leader undergoing significant technological transformation.
Contact Details:
Balance Recruitment and Balance Consulting Recruitment Team
