Salary: $90K + super (depending on experience)
About the Role
We are looking for an experienced, commercially minded and highly organised Marketing Executive to join the team at Baby Village, one of Australia's leading premium baby retailers.
Working closely with the leadership team, you'll take ownership of the day-to-day execution of our marketing function, while contributing ideas and recommendations that support our broader business and brand objectives. This is a hands‐on role suited to someone who enjoys bringing campaigns to life, thrives in a fast‐paced retail environment and is confident managing multiple projects with minimal direction.
You'll coordinate marketing activity across social media, email, content production, retail activations, partnerships and influencer marketing, working closely with our creative, digital and retail teams to deliver engaging customer experiences across every touchpoint.
This role offers the opportunity to make a genuine impact within a growing business, balancing strategic thinking with hands‐on execution and continuous improvement.
This role is ideal for someone ready to take the next step in their marketing career, someone who enjoys working
autonomously, taking ownership and contributing ideas, while remaining hands‐on in delivering exceptional marketing campaigns.
Key Responsibilities
Own the day‐to‐day management and execution of the Baby Village marketing calendar, ensuring campaigns are delivered on time, on budget and aligned with commercial and brand priorities.
Coordinate integrated marketing campaigns across email, social media, website, retail and in‐store activations.
Develop clear creative briefs and collaborate with internal and external partners to deliver high‐quality marketing assets.
Manage the production, scheduling and optimisation of EDM campaigns through Klaviyo.
Oversee the organic social media calendar across Instagram, Facebook and TikTok, working with our content creator to deliver engaging and relevant content.
Identify and coordinate brand collaborations, supplier marketing opportunities and partnership campaigns.
Manage influencer relationships, gifting programs and content approvals.
Coordinate in‐store events and customer activations that strengthen the Baby Village community and brand experience.
Monitor campaign performance and prepare regular reporting, identifying insights and opportunities to continually improve results.
Maintain consistency across all customer touchpoints, ensuring all marketing reflects the Baby Village brand and tone of voice.
Work collaboratively across marketing, retail, eCommerce and leadership teams to ensure marketing supports wider business priorities.
About You
Minimum five years experience in a marketing role, ideally within retail, lifestyle or multi‐brand environments.
Comfortable managing multiple projects simultaneously and confidently prioritising competing deadlines.
A proactive self‐starter who enjoys taking ownership and can work independently without day‐to‐day supervision.
Commercially aware, with the ability to identify opportunities and contribute ideas that support business growth.
Strong organisational skills with exceptional attention to detail.
Confident writing creative briefs and coordinating multiple stakeholders.
Experience with Klaviyo (or similar email marketing platforms), social media scheduling tools and managementtools, such as InDesign, PPT and Microsoft Creative Suites
Excellent communication and relationship‐building skills.
Positive, collaborative and solutions‐focused, with a willingness to roll up your sleeves.
A passion for the parenting, lifestyle or retail space is highly regarded.
Marketing Executive in Sydney employer: Baby Village
At Baby Village, we pride ourselves on being an excellent employer by fostering a supportive and inclusive work environment where every team member is valued. Located in Miranda NSW, our flexible working hours allow you to balance your personal commitments while enjoying competitive casual wages and a generous staff discount on our extensive range of baby products. Join us to be part of a positive workplace culture that prioritises employee growth and collaboration, making your role as a Seasonal Casual Sales Assistant both meaningful and rewarding.
