Sales Manager

• 100% or greater achievement of annual revenue targets.
• Number of qualified new customer meetings per month, min of 8 per month. A new customer is defined as new to AYVA and not having transacted with the company previously.
• New customer acquisition (new logos) per qtr. min of [x]
• Maintain pipeline coverage at 5x revenue targets.
• Maintain a proposal to win ratio of [x]%

Position Responsibilities

• Develop and own a comprehensive new business acquisition plan using the company territory & key account planning templates.
• Develop and maintain a thorough understanding of the AYVA Packaging products and service offerings.
• Identify new market segments and verticals with strategic growth potential using research and data.
• Understand the competitive market landscape monitoring key competitor actions ensuring AYVA's can compete and win new clients.
• Accurately forecast pipeline stages, value of forecasts monthly and maintain sales reporting & insights in the CRM.
• Conduct outreach campaigns using multi-channel techniques (phone, email, LinkedIn, in-person meetings, tradeshows).
• Conduct face-to-face and virtual sales meetings with prospects, tailoring value propositions to qualify leads and guide them through the sales funnel with a consultative selling approach.
• Develop and deliver compelling proposals, presentations, and quotes that highlight AYVA Packaging's capabilities.
• Negotiate contract terms in line with pricing and margin guidelines.
• Liaise with operations to confirm production feasibility for complex customer requirements.
• Ensure seamless handover of new customers to the Account Management and CX teams.
• Strong FMCG/ B2B sales acumen with ability to develop tailored value propositions.
• Commercial negotiation and contract management.
• Strategic thinking and market insight generation.
• Self-motivation and goal orientation with an ability to work in cross functional teams to deliver exceptional customer outcomes.
• High-level written and verbal communication skills.
• Proficiency with CRM systems (e.g., Salesforce, HubSpot, Zoho).
• Strong presentation skills and ability to engage at all levels.
• Systems knowledge: CRM (e.g. Salesforce preferred), ERP (SAP preferred) MS Excel, Word, Outlook

Qualification & Experience

• Bachelor's degree in business, marketing, or related field.
• 7+ years in FMCG/B2B sales, preferably manufacturing or packaging.
• Proven track record of securing large contracts and exceeding sales targets
• Experience in contract negotiation and pricing strategy
• Demonstrated experience in developing and executing national new business sales strategies.