Digital Marketing Coordinator in Sydney

An exciting opportunity has opened to join our team as a Digital Marketing Coordinator. Our fast-growing company operates within the Consumer Products and Retail industry, distributing and managing a diverse portfolio of innovative consumer brands and products across Australia. We are a small, collaborative team where no two days are the same. This role is ideal for someone who enjoys working across multiple brands, creating engaging marketing content, coordinating campaigns and working closely with sales teams to help grow brand awareness and drive sales.

About the Role

As our Digital Marketing Coordinator, you will be responsible for coordinating and managing digital marketing activities across multiple consumer brands. The role will have a strong focus on social media management, content planning, digital marketing campaigns, brand awareness and promotional activity. Working closely with our Sales, Product and Creative teams, you will help develop and execute marketing initiatives around new and existing products, retailer promotions, seasonal campaigns and ongoing brand activity. You will be expected to take ownership of marketing calendars and social media activity, identify opportunities to promote our brands and products, and ensure our marketing channels remain active, relevant and commercially focused.

Key Responsibilities

• Manage social media platforms across multiple consumer brands, including the planning, scheduling and publishing of content.
• Develop ongoing social media and digital marketing plans to increase brand awareness, engagement and sales.
• Create and coordinate engaging marketing content for products, promotions, campaigns and brand activity.
• Manage and utilise digital marketing and content creation platforms to support marketing campaigns.
• Work closely with Sales teams to coordinate marketing activity around planned promotions, retailer campaigns and ongoing products.
• Develop marketing initiatives to support both new product launches and established products.
• Maintain marketing and social media content calendars across multiple brands.
• Coordinate promotional campaigns across relevant digital channels.
• Identify opportunities to increase consumer engagement and strengthen each brand's online presence.
• Assist with the creation of campaign concepts, promotional messaging and marketing materials.
• Monitor campaign and social media performance and provide recommendations for future activity.
• Ensure content remains consistent with individual brand guidelines, positioning and tone of voice.
• Coordinate multiple campaigns, brands and deadlines simultaneously.
• Stay across relevant social media, digital marketing and consumer trends.
• Work collaboratively with internal departments and external marketing partners where required.

What We're Looking For

We are looking for someone who is organised, proactive and commercially minded, with a genuine interest in digital marketing, social media and consumer brands. You should be comfortable taking ownership of day-to-day marketing activity while also thinking ahead about how we can better promote our brands and products. This is a hands-on role within a fast-moving business, so you will need to be comfortable balancing multiple brands, campaigns and priorities while maintaining strong attention to detail. If you enjoy seeing your marketing ideas turn into real campaigns, working closely with different areas of a business and helping brands grow, we would like to hear from you.