At a Glance
- Tasks: Lead and innovate a flagship brand portfolio in the healthcare sector.
- Company: Established consumer healthcare business with trusted brands and global backing.
- Benefits: Ownership of a significant budget, direct impact on brand direction, and career growth opportunities.
- Other info: Collaborative team culture with a focus on coaching and professional development.
- Why this job: Shape the future of a trusted brand and engage with health-conscious consumers.
- Qualifications: Proven experience in brand management within FMCG, especially health and wellness.
The predicted salary is between 90000 - 110000 $ per year.
We are one of Australia's most established consumer healthcare businesses, the company behind some of the most trusted names in the country's medicine cabinets. With global parent backing, they work with the pace and autonomy of a lean local business. The portfolio leads its categories, with deep consumer trust, strong healthcare-professional endorsement and real scale across pharmacy and grocery. After years of steady growth, they're at an inflection point. Consumer habits in their categories are shifting fast, and changing how to engage a younger, health-conscious consumer. Our marketing team is flatter and low-ego, and it's building new skills in content, social and the smart use of AI.
This Senior Brand Manager role owns the flagship brand portfolio, a $130m+ business and the engine of the company. You'll report to a senior Marketing Manager and have full commercial accountability for a market leader that new challenger brands are taking on. The brief is to defend and grow its position, reconnect it with the next generation of consumers and lead a significant innovation pipeline.
Key responsibilities include:
- Own the P&L and a sizeable A&P budget, including forecasting, pricing, S&OP and monthly reconciliation to plan
- Develop and deliver the annual brand plan while building on the three-year strategy, and get cross-functional teams aligned behind it
- Shape the future portfolio: brand architecture, sub-ranges, SKU rationalisation and an innovation pipeline of 12+ launches
- Lead integrated consumer and trade communications, including digital, social and PR, with external agency partners
- Partner with senior Sales and National Account Managers across pharmacy, grocery and e-commerce, including range reviews
- Coach and develop the Assistant Brand Managers in the brand team, and support healthcare-professional engagement
What You'll Bring:
- Seasoned Senior Brand Manager experience, ideally in FMCG within health, wellness or pharmacy, with a strong track record of owning a brand end to end
- Full A-to-Z brand management skills, where brand planning, forecasting, pricing, NPD, rationalisation and deletions are second nature
- Commercial gravitas: the credibility to partner with senior Sales and drive the brand agenda like a commercial partner, not just a marketer
- Experience across pharmacy (especially Chemist Warehouse), grocery (Coles/Woolworths) and e-commerce (Amazon)
- A balance of art and science: as comfortable digging into data (IQVIA, IRI or similar) as judging a creative idea
- People leadership experience, having managed or coached at least one team member, plus a bias for action and comfort with a high degree of autonomy
Why Join?
This is a rare chance to take real ownership of one of Australia's most trusted healthcare brands. You'll have real commercial stakes, a significant A&P budget and the mandate to shape where the brand goes next, without the layers of global approval that slow bigger businesses down. You'll work directly with sales on pricing and portfolio decisions. Reporting to a Senior Marketing Manager with more than 20 years' experience across pharmaceutical, healthcare and consumer brands. An open-door and empathetic style, sets high expectations and puts a lot into coaching the team. With a clear path to Marketing Manager, this is a smart career move for a senior brand leader.
Senior Brand Manager in Sydney employer: [axr] Recruitment & Search
At [axr] Recruitment & Search, we pride ourselves on being an exceptional employer that fosters a dynamic and collaborative work culture. As a Senior FP&A Analyst, you'll have the opportunity to drive impactful financial strategies during a transformative period while partnering with senior executives across multiple divisions. With a competitive salary package and a strong likelihood of permanent placement, we are committed to supporting your professional growth and providing a rewarding work environment that values innovation and adaptability.
Contact Details:
[axr] Recruitment & Search Recruitment Team
