At a Glance
- Tasks: Lead marketing strategy, manage campaigns, and oversee a dynamic team.
- Company: Join Axil Coffee, a top Melbourne specialty roaster with a vibrant community.
- Benefits: Competitive salary, creative environment, and opportunities for professional growth.
- Other info: Exciting role at the heart of a multi-award-winning coffee brand.
- Why this job: Make a real impact in a growing independent coffee business.
- Qualifications: Senior marketing experience with strong skills in email, e-commerce, and paid media.
The predicted salary is between 82800 - 101200 $ per year.
Axil Coffee is a Melbourne specialty roaster with 17 venues, 150+ wholesale partners and a growing online community. We’ve built our name on exceptional coffee, genuine relationships and thoughtful growth, and we’re proud to be independent while operating at the highest level of the specialty scene.
We are looking for an experienced Marketing Manager to lead our marketing function.
About the role
This is a senior, hands-on leadership role covering the full marketing function — strategy through to execution. Reporting to the Managing Director and leading a small team, you will own our marketing calendar, email and CRM, website and e-commerce, paid media, PR and partnerships, events, packaging, and reporting, while managing external agencies and vendors.
Key responsibilities
- Set, own and drive the marketing strategy and rolling marketing calendar
- Manage email & CRM (Klaviyo) — EDMs, lifecycle flows and nurture sequences
- Own the website and e-commerce experience (Shopify), including site projects and SEO coordination
- Plan and manage paid media across Meta and Google, with performance tracking and reporting
- Manage PR, media relationships and brand partnerships
- Own the events program, including trade shows and community activations
- Oversee packaging, artwork and new product launches, including compliance
- Deliver monthly marketing reporting and analytics to leadership
- Lead and develop the marketing team, and manage external agencies and suppliers
About you
- Senior, full-funnel marketing experience, genuinely hands-on across email/CRM, e-commerce and paid media
- Strong analytical, reporting and commercial decision-making skills
- A strategic brand storyteller and precise writer with flawless attention to detail.
- Calm and organised under a demanding, varied workload
- Experience in specialty coffee, hospitality or FMCG highly regarded but not essential
This is a significant, high-impact role at the centre of a growing, independent Melbourne coffee business. If you're an experienced marketer looking to take full ownership of a brand, we'd like to hear from you.
Marketing Manager employer: Axil Coffee Roasters
Axil Coffee is an exceptional employer, offering a vibrant work culture that values genuine relationships and thoughtful growth. As a Marketing Manager in Melbourne, you'll have the opportunity to lead a passionate team in a dynamic environment, with ample room for professional development and creativity. Enjoy the benefits of working for an independent company at the forefront of the specialty coffee scene, where your contributions will directly impact our brand's success and community engagement.
