Senior Marketing Manager in Melbourne

Join to apply for the Senior Marketing Manager, Home Health role at Australian Unity. We want to be the most trusted wellbeing company in Australia, and this means our focus on wellbeing starts with our people. We support our employees’ Real Wellbeing so that they can better support our members’ and customers’ wellbeing journey.

At Australian Unity we’re for Real Wellbeing. For us, Real Wellbeing means so much more than physical health. It’s about your standard of living, your personal relationships and being connected to your community. It’s about what you want to achieve in life, while having the security to get out and do what makes you happy. We’re bold, warm and honest. We make a real difference to people’s wellbeing.

Working in partnership with the Head of Marketing – Home Health and the wider marketing team, the Senior Marketing Manager plays a critical role in the development and execution of an integrated marketing strategy for Home Health that drives growth. Within Australian Unity Home Health you will have the opportunity to collaborate and build marketing initiatives across our partner brands including Let’s Get Care, Remedy Healthcare and Ramsay Connect.

In addition to the above, the Senior Marketing Manager will play a key role in customer acquisition, maximising lead generation, driving innovative customer experiences and supporting retention efforts. Additionally, the role focuses on building awareness and consideration for Australian Unity Home Health and its partner brands, positioning Australian Unity as provider of choice in the industry.

Key Accountabilities include, but are not limited to:

• Develop and implement marketing strategies for Home Health that maximise customer acquisition, retention, up-sell, cross-sell and revenue opportunities.
• Build brand affinity for Home Health and position the business as a provider of choice across all categories.
• Deliver a strategy to maximise growth opportunities for Australian Unity as funding landscape for Home Health and care services.
• Deliver and execute retention and loyalty strategies for Home Health.
• Ensure an optimal and integrated customer experience across all channels and platforms, along with an integrated suite of marketing communication collateral.
• Identify, establish and leverage strategic sponsorship opportunities and industry alignments to maximise Australian Unity’s reputation as a provider of choice.
• Use customer data and insights to create customer propositions, test and learn activities and marketing communications to drive growth, customer satisfaction and word of mouth referrals.
• Ensure delivery in-line with customer experience vision and objectives, as well as project budgets and deadlines.
• Collaborate in other customer experience work streams as the marketing representative.
• Work collaboratively and positively with other members of the marketing team to support integrated marketing initiatives and strategic goals across the Australian Unity business.
• Build trusted partnerships with all key stakeholders, including the Executives for Home Health and wider Australian Unity Group.

Key things we are looking for:

• Relevant tertiary and post graduate qualifications preferred. Successful completion of a relevant post-graduate qualification would be highly regarded.
• Extensive experience in corporate marketing, with proven leadership in dynamic environments. Experience developed in home healthcare or aged care would be very well regarded.
• Demonstrated experience driving integrated brand and marketing strategies across multiple channels, with a demonstrated ability to achieve high growth targets.
• Strong experience in brand strategy, external communication and marketing communication.
• Proficiency in translating research insights into strategy and action.
• Advanced understanding of key marketing drivers of customer acquisition, growth and retention/loyalty.
• Ability to lead the strategic brand and marketing creative vision.
• Excellent interpersonal, influencer and relationship management skills.

What’s on Offer:

• Enjoy additional yearly Well-Being and Community leave days.
• 14-week paid parental leave, with equal benefit for both parents.
• Employee Referral Program.
• Employee Assistance Program – support and assistance for you and your partner at those times in life when you need it most.
• Maxxia Rewards - a great range of discounts and benefits at selected retail outlets, department stores, attractions, travel, cinemas, restaurants.
• Discounts across the Australian Unity business including Private Health Insurance, General Insurance + more!
• Available access to LinkedIn Learning courses through our great Learning platform.

Australian Unity is an Equal Opportunity employer and we encourage applications from all members of the community, including people of Aboriginal and Torres Strait Islander descent, culturally and linguistically diverse backgrounds and mature aged people.