The Australian Football League (AFL) is seeking a Digital Engagement & Personalisation Lead to shape how participants connect with AFL across the full journey, from first engagement to registration, retention, transition and re-engagement.
You will lead digital engagement strategy, participant journey design and marketing technology activation across the AFL's participation ecosystem, driving data-led, personalised experiences.
Lead, Personalised Digital Engagement & Journeys in Melbourne employer: Australian Football League (AFL)
The Australian Football League (AFL) is an exceptional employer, offering a dynamic work environment that fosters creativity and collaboration. As the AFLW Marketing Lead, you'll have the opportunity to make a significant impact on the growth and visibility of women's football, while enjoying a culture that prioritises employee development and fan engagement. Located in the heart of Australia’s sporting landscape, the AFL provides unique benefits including access to major events, professional growth opportunities, and a commitment to inclusivity and diversity.
Contact Details:
Australian Football League (AFL) Recruitment Team
