At a Glance
- Tasks: Lead CRM strategies to boost customer loyalty and engagement across iconic Australian brands.
- Company: Austin Group, a family-owned leader in the fashion industry.
- Benefits: Competitive salary, flexible work options, generous discounts, and professional development opportunities.
- Other info: Collaborative culture focused on innovation and personal growth.
- Why this job: Join a dynamic team and shape the future of customer engagement in a growing company.
- Qualifications: 5+ years in CRM leadership, strong marketing skills, and a passion for customer experience.
The predicted salary is between 90000 - 110000 $ per year.
he Role
The Role
Exciting things are happening at Austin Group.
As we enter a significant period of growth and transformation, we are seeking an exceptional
Group CRM & Loyalty Manager to join our team.
In this pivotal role, you will lead the strategy that drives customer retention, customer lifetime value, and brand loyalty across
GAZMAN, Perri Cutten, and Cabl e.
Working closely with senior stakeholders, you'll shape personalised customer experiences, unlock commercial opportunities, and help build a more connected, customer-centric business.
Join us at an exciting time as we invest in the future of customer engagement, loyalty, data, and digital capability across our portfolio of iconic Australian brands.
You will add significant value through
- Developing and executing integrated CRM strategies across email, SMS, and digital channels to drive customer retention, engagement, and sales.
- Leading acquisition, retention, re-engagement, and lifecycle marketing strategies across GAZMAN, Perri Cutten, and
Cabl e.
- Leveraging customer insights, segmentation, and reporting to optimise campaign performance and customer experience.
- Identifying commercial opportunities and building business cases that drive growth and customer value.
- Owning and optimising CRM platforms, marketing automation capabilities, and database health.
- Collaborating with Marketing, e Commerce, and Creative teams to deliver aligned and impactful customer communications.
- Ensuring strong data governance, compliance, and best-practice CRM processes.
- Educating and influencing stakeholders on CRM strategy, customer engagement, and loyalty initiatives.
- Leading, mentoring, and developing a high-performing CRM team.
What we're looking for
- 5+ years' experience in a CRM leadership or strategy role, ideally within retail.
- Relevant tertiary qualification in Marketing, Business, Commerce, or a related discipline.
- Strong expertise in CRM strategy, marketing automation, customer lifecycle programs, and email marketing.
- Proven experience using customer data and insights to drive retention, engagement, and revenue growth.
- Demonstrated success in segmentation, personalisation, and re-engagement strategies.
- Strong commercial acumen, analytical capability, and problem-solving skills.
- Excellent communication and stakeholder management skills.
- Highly adaptable, self-motivated, and capable of managing competing priorities.
- Confidence in adopting new technologies and leveraging digital capabilities to improve customer outcomes.
At Austin Group we provide
- A competitive salary package
- Free onsite parking in our Malvern office
- The flexibility to work from home each Friday
- A generous product allowance and 50% discount across GAZMAN, Cable and Perri Cutten
- A commitment to invest in ongoing professional training and development
- The opportunity to build your career with a successful, established, and trusted Australian brand
- A friendly, motivating, and rewarding team environment, where achievements are recognised
Who We Are
Austin Group is one of Australia’s leading fashion groups—proudly family-owned and home to iconic brands GAZMAN, Cable and Perri Cutten.
We connect with customers through more than 140 stores and over 150 wholesale partners across Australia and New Zealand.
Proud of our heritage and firmly focused on the future, we are investing in our people, technology and capabilities to create a more connected, innovative and AI-enabled business.
Our Culture
Our culture is authentic, collaborative and ambitious. We encourage our people to challenge ideas, explore new possibilities and make a meaningful impact.
Employee testimonials
“I’m proud to be part of a brand that inspires me to grow as both a leader and an individual.
After 27 years in the industry, the support, passion, and drive across the business is unmatched.
- I’m excited to lead our Cable team into the next chapter of the brand”. -
- Belinda | GM Cable Melbourne
“Working at Austin Group has been a refreshing experience.
From day one I’ve felt part of a supportive, collaborative, family-run business with room to grow, try new things and make a real impact in a fast-paced, energising environment.” —
- Jamie | Support Offic
- #J-18808-Ljbffr
Group CRM & Loyalty Manager in Melbourne employer: Austin Group
GAZMAN offers a vibrant and supportive work culture where fashion enthusiasts can thrive. With a strong emphasis on teamwork and customer connection, employees enjoy a generous 50% discount on products, fostering both personal and professional growth in a family-driven environment. Located in Albury, this role provides the opportunity to engage with a passionate team while delivering exceptional service to customers.
