As Head of Brand & Content, you will lead TAB's brand strategy, creative direction, content ecosystem and go-to-market storytelling across sport, racing and entertainment. You will shape how TAB appears in market and build the brand platforms, campaigns, social content, owned-channel experiences and customer stories that grow consideration, engagement, customer value and brand love.
You will combine long-term brand building with the pace of live sport, racing and promotional activity - ensuring every customer‐facing expression is distinctive, effective, responsible and unmistakably TAB.
Your role, your impact
Reporting to the General Manager, Marketing, you'll lead TAB's brand, content and creative function while guiding a high‐performing team. Your focus will be shaping a distinctive market presence, aligning commercial priorities with customer storytelling, and elevating the consistency and effectiveness of every brand interaction.
Specifically, you will;
- Define TAB's brand strategy, positioning and creative direction
- Lead content strategy across owned, earned and paid channels
- Shape major campaigns, brand platforms and customer storytelling
- Partner across product, media and customer teams
- Guide agencies and external partners to high standards
- Build team capability, performance and creative excellence
What you'll need to succeed
You're a strategic marketing leader who combines creativity, commercial thinking, and strong judgement. You know how to build brands that resonate with customers while navigating complexity, pace and regulatory requirements.
You'll ideally;
- Be experienced in brand, content or creative leadership
- Have proven ability to build distinctive customer‐focused brands
- Strong capability influencing senior stakeholders and partners
- Ability to connect brand investment with commercial outcomes
- Experienced leading teams through growth and change
- Strong understanding of regulated customer environments would be highly advantageous
What's in it for you
We know that when we belong, we thrive. We offer a range of competitive benefits designed to support your well‐being and work‐life balance. For full details, visit https://www.tabcorp.com.au/careers/our-culture.
Get to know us
TAB is part of Tabcorp, Australia's leading gambling entertainment company. We're an iconic brand trusted by millions, creating excitement across 4,400 venues nationwide as well as through our digital, phone and on‐track channels. With over 1.1 billion bets taken each year, TAB is where Australians come for unforgettable moments - and where you can belong where the action is.
- 18 weeks paid parental leave for all new parents
- Extra leave options
- Reward and Recognition
- Tabcorp Tickets
Head of Brand and Content employer: at
At ALH Hotels, we pride ourselves on being a vibrant and inclusive workplace where every team member is valued. As an Assistant Manager at the Sail and Anchor, you'll not only enjoy competitive benefits like discounts across our brands and comprehensive wellbeing support, but you'll also have the opportunity to grow your career within the Endeavour Group network. Join us in creating a welcoming atmosphere for locals while developing your leadership skills in a dynamic pub environment.
