At a Glance
- Tasks: Lead the marketing strategy and drive customer growth through innovative digital campaigns.
- Company: Join Lube Mobile, a leading mobile mechanic network with a rich brand legacy.
- Benefits: Enjoy competitive pay, discounts, wellbeing support, and annual volunteer leave.
- Other info: Be part of a supportive team focused on growth and career development.
- Why this job: Transform an iconic brand into a digital powerhouse and make a real impact.
- Qualifications: Proven marketing experience and strong analytical skills are essential.
The predicted salary is between 49500 - 60500 $ per year.
For decades, Australians have recognised Lube Mobile through one of the country's most memorable advertising jingles. Today, we're building on that iconic brand legacy with a bold vision for the future, and we're looking for a strategic, commercially minded marketing leader to drive the next chapter of growth.
As our Brand & Digital Marketing Manager, you'll take ownership of the marketing function, leading the development and execution of a modern, data-driven strategy that delivers customer acquisition, retention and revenue growth. This is a pivotal leadership role focused on transforming an established brand into a digitally led, performance-driven marketing powerhouse.
Why You'll Love This Role
Reporting to the General Manager, Lube Mobile you'll lead and deliver a contemporary marketing function with a strong emphasis on brand development, digital channel ownership, performance optimisation and measurable business growth. You'll ensure marketing activity is data-led, measurable and directly connected to commercial outcomes.
In this role, you will be:
- Developing and executing the Lube Mobile brand, content and digital marketing strategy.
- Driving customer acquisition and revenue growth through high-performing, multi-channel campaigns.
- Managing digital marketing channels, budgets and agency partners to maximise ROI.
- Leveraging analytics, attribution and performance insights to optimise campaigns and inform decision-making.
- Delivering executive-level reporting and influencing commercial outcomes through data-driven recommendations.
- Building strong relationships with key stakeholders across operations, finance and leadership teams.
About You
You're a commercially savvy marketer who combines strategic thinking with hands-on execution. You understand how to build brands customers love while delivering measurable business results.
You'll Bring
- Proven success in a senior marketing role within a medium to large organisation.
- Strong experience across digital marketing, performance marketing and campaign optimisation.
- Expertise in platforms such as Google Analytics, Meta and marketing automation tools.
- Exceptional analytical, reporting and problem-solving capability.
- Strong stakeholder engagement and influencing skills.
- The ability to operate confidently at both strategic and operational levels.
- A qualification in Marketing or a related discipline will be highly regarded.
About Us
Lube Mobile has always strived to be different from the ordinary mechanic. Throughout our evolution and towards our current position as the market leading mobile mechanic network, Lube Mobile has consistently sought to solve the everyday problems of quality car service and reliable car repair for our customers.
We're passionate about growth and development, supporting our people to achieve their career goals with a focus on promoting from within. We offer flexibility that enhances wellbeing and performance, and the security of working for a trusted global brand.
Our perks include:
- Competitive total remuneration package, inclusive of market-related base pay, plus variable pay and allowances depending on your role.
- Discounts on Bridgestone tyres and servicing for you, your family and friends!
- Financial education, wellbeing support, and a range of employee discounts on private health, cars and car hire, hotels and other retailers.
- Annual paid volunteer leave to give back to a cause that matters to you – now that's rewarding.
Brand & Digital Marketing Manager in Adelaide employer: at
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