At a Glance
- Tasks: Lead exciting marketing campaigns and drive results across multiple brands and branches.
- Company: Join ASV Sales & Service, a national leader in equipment sales and service.
- Benefits: Enjoy a supportive team, great tools, and the chance to make a real impact.
- Other info: Diverse and inclusive workplace with excellent growth opportunities.
- Why this job: Take ownership of your work and see your efforts directly influence sales success.
- Qualifications: 5+ years in marketing with hands-on digital experience and strong writing skills.
The predicted salary is between 72000 - 88000 $ per year.
Own campaigns, digital and CRM and see your results in the sales pipeline.
Six OEM equipment brands, five branches nationally.
Hands‑on role with real ownership.
About the role
You will turn strategy into activity and activity into results. Working with the Head of Marketing, you will run marketing activity across every brand and branch, generate and nurture leads, build the customer database into a genuine sales asset and manage suppliers. It is a hands‑on role in a small team and requires a mix of general marketing duties including copy writing, building emails and landing pages and launching campaigns and briefing our Graphic Designer and suppliers/printers.
Key responsibilities
- Lead generation across paid search, paid social, email and web, with routing and follow‑up alongside the sales team.
- Campaigns for new machine launches, finance offers and stock clearance and regional branch activity.
- The customer database and lifecycle marketing: segmentation, automated journeys, service reminders, parts promotions and rental offers.
- Service, Parts and Rentals marketing, planned with the managers who run those businesses.
- Website content, landing pages, SEO and SEM.
- OEM marketing programs: launch kits, co‑branded campaigns and co‑op funding for the brands we represent.
- Trade shows, field days and demo days, with leads captured and followed up.
About you
- 5 or more years in marketing, including at least 2 years running campaigns end to end, from plan to execution and reporting.
- B2B experience in a sales‑led business where marketing is judged on leads and pipeline, with orders signed the true measure of performance.
- Hands‑on digital capability across paid search, paid social, email, landing pages and analytics.
- CRM and marketing automation experience: you have built segments, workflows and reports in HubSpot or a comparable platform.
- Experience managing suppliers, and holding them to account.
- Strong writing: you can produce clear, persuasive copy.
- A current driver's licence and the ability to get to branches, customer sites and events.
- Experience in heavy equipment, construction, agricultural, mining, truck or automotive dealerships, or another industrial B2B sector.
- Dealer, franchise or OEM co‑op marketing, or marketing for a multi‑branch business.
- HubSpot Marketing Hub, WordPress / WooCommerce, Google Ads or Meta certifications.
- Trade show delivery and confident use of AI tools to plan, draft and analyse.
- Ownership and execution, the results are yours to run.
- Variety of work: machine launches, campaigns, trade shows, digital and CRM MGMT.
- The right tools (HubSpot, an in‑house designer, AI tools) and a supportive, down‑to‑earth team that values good work and good people.
About us
ASV Sales & Service is a national equipment dealership with branches in Newcastle (Hexham), Sydney, Brisbane, Sunshine Coast and Perth. We sell, rent, service and support some of the biggest names in compact and heavy equipment, including ASV Posi‑Track, XCMG, Wacker Neuson, Fecon, Burchland and Bonanza Trailers. We are investing in the people, tools and technology to grow our footprint. ASV Sales & Service is an equal opportunity employer. We welcome applications from people of all backgrounds and are committed to building a diverse and inclusive team. Applicants must have the right to work in Australia.
Marketing Manager in Hexham employer: ASV Sales and Service
ASV Sales & Service is an exceptional employer, offering a dynamic work environment in Hexham, NSW, where creativity thrives. As a Graphic Designer, you'll enjoy the opportunity to take ownership of exciting brand projects, access cutting-edge design tools, and collaborate with a supportive team that values innovation and diversity. With a focus on employee growth and a commitment to meaningful work, ASV Sales & Service is dedicated to helping you develop your skills while making a real impact across multiple brands.
