At a Glance
- Tasks: Lead marketing strategies and campaigns to elevate our brand in the recruitment market.
- Company: Join a dynamic team focused on innovation and collaboration.
- Benefits: Creative freedom, competitive salary, and opportunities for professional growth.
- Other info: Exciting role with room for creativity and continuous improvement.
- Why this job: Make a real impact on brand presence while working closely with leadership.
- Qualifications: Experience in service-based marketing and strong communication skills.
The predicted salary is between 59400 - 72600 $ per year.
We are looking for a Marketing Lead who enjoys collaboration, understands the impact marketing can have on business development and who is excited to take ownership of a brand with a strong presence in the Victorian recruitment market. You’ll work closely with our Managing Director to shape our marketing plan and then lead its delivery. This is a hands-on role with space for creativity, new ideas, and continuous improvement.
What you'll be doing:
- You’ll play a key role in elevating Aspect’s presence across digital, brand, and customer engagement channels.
- Your responsibilities will include:
- Supporting the MD in developing the marketing strategy and leading its execution
- Collaborating closely with the recruitment team to ensure marketing activity strengthens business development
- Managing multi-channel campaigns that engage and retain clients and candidates
- Overseeing the annual PACE Survey & Report, monthly newsletters and customer satisfaction programs
- Creating and evolving marketing collateral, digital assets and recruitment materials
- Managing website updates, UX improvements and SEO/AEO optimisation
- Producing engaging content across social media, digital channels and internal communications
- Coordinating external suppliers and agencies
- Supporting event marketing, photography and promotional merchandise
- Contributing to new staff onboarding with brand setup and training
What you’ll bring:
- Experience marketing a service-based business, supporting sales (essential)
- Experience delivering marketing initiatives across multiple channels
- Strong written communication skills and the ability to tell a compelling brand story
- Confidence working closely with a recruitment or business development team
- Digital fluency, including experience with AI tools, automation and platforms such as MailChimp, Zapier, Survey Monkey, Canva, LinkedIn and a CRM
- An analytical and curious approach, with the ability to interpret data and recommend improvements
- A collaborative, proactive and values-aligned working style
- A tertiary qualification in marketing, communications or advertising
Marketing Lead in Melbourne employer: Aspect Personnel
Aspect Personnel is an exceptional employer located in the heart of Melbourne CBD, offering a dynamic work environment where innovation and collaboration thrive. With a strong focus on professional development, employees benefit from mentorship opportunities and a clear pathway to senior management, all while working on a diverse range of impactful projects in the public sector. The supportive leadership and flexible work culture make it an ideal place for engineers looking to make a meaningful contribution to their field.
