Social Media Specialist

Work on how best a Council (Community Serving) Organisation can communicate with its community. Bring your creation to life by implementing it.

Purpose: Lead the development and initial implementation of a new Council-wide Social Media Strategy, including recommendations for resourcing, governance and ongoing management of Council's social media channels. The role will review Council's current social media activities, engage with key stakeholders, analyse audience and channel performance, to design a future model that will improve coordination, consistency and effectiveness across Council's social media presence. Working closely with the Communications Unit, the position will also support the planning, scheduling and publishing of content across Council's social media channels. The role will collaborate with the Manager Communications, Digital Transformation team and Executive Manager Office of the CEO and will operate alongside the Council-wide Communications Review to ensure social media recommendations align with Council's broader communications direction and future service delivery needs.

Accountabilities:

• Develop a Council-wide Social Media Strategy that defines the purpose, objectives, audiences, channels, governance arrangements and measures of success for Council's social media activity.
• Review Council's current social media channels, practices, resources and performance to identify strengths, gaps and opportunities for improvement.
• Use human-centred design principles to engage stakeholders across Council to understand current challenges, opportunities and service needs and incorporate these into future recommendations.
• Analyse audience data, channel performance and engagement trends to support evidence-based decision-making and improve future content and channel management.
• Develop recommendations for a practical operating model, including roles, responsibilities, approval process.
• Support the Communications Unit to plan, schedule and publish high-quality and engaging social media content across Council's social media channels.
• Build effective working relationships with internal stakeholders and social media contributors to improve coordination, consistency and accountability across Council's social media activity that results in stronger storytelling.
• Assess current resourcing, capability and support requirements and develop recommendations to strengthen social media management across the organisation.
• Deliver priority improvements during the project, including enhancements to planning, reporting, content standards, author guidance and channel management practices.
• Work closely with the Communications Review project to ensure recommendations are aligned with broader communications and operating model outcomes.
• Ensure all work is undertaken in accordance with Council policies, brand standards, governance requirements, records management obligations and relevant platform requirements.