Your Impact
This is a rare opportunity to lead the marketing agenda for some of Australia's most recognised craft beer brands, including Balter, 4 Pines, Pirate Life, Mountain Goat and Green Beacon.
Reporting into the GM Portfolio & Brand Marketing, you'll shape the future of the ABV Beer portfolio through strategic brand and people leadership, while playing a critical role in the integration of the ABV business into Asahi's broader operating model.
Key Responsibilities
- Lead the development and delivery of short and long term portfolio and brand strategies across the ABV Beer portfolio.
- Own annual and three year brand planning, including brand positioning, campaign development, distinctive asset creation and DMI prioritisation.
- Drive the successful integration of the ABV marketing team into Asahi's broader Portfolio & Brand Marketing function, embedding consistent ways of working and governance.
- Monitor and optimise portfolio performance through brand health, campaign effectiveness, ROI and commercial outcomes.
- Balance the authenticity, agility and entrepreneurial spirit of craft brands while operating within a centralised marketing model.
- Lead, coach and develop a high performing team, building capability, accountability and engagement across the function.
About You
- 10+ years marketing/commercial experience in a high-volume FMCG, beverage or comparable consumer environment.
- Proven record of achievement in portfolio/brand marketing, campaign delivery and commercial planning.
- Strong working knowledge of FMCG, beverage, alcohol/craft beer categories, customer dynamics and consumer/shopper behaviour.
- Expertise in translating brand strategy into sales-driving plans, distinctive creative platforms and integrated campaigns.
- Commercially minded with the ability to translate strategy into business outcomes.
- Experienced leading large teams and influencing across complex stakeholder groups.
- Passionate about developing people, fostering collaboration and building high-performing teams.
Why Asahi Beverages?
At Asahi Beverages, we're passionate about crafting more than just drinks – we craft moments of connection, celebration and shared enjoyment. We bring together a diverse portfolio of iconic beverage brands, a commitment to quality and a drive to constantly innovate. Headquartered in Melbourne and with facilities right across Australia and New Zealand, you'll find Asahi is a place where talent is nurtured and ambition is rewarded. If you're ready to toast your future, we're ready to meet you.
Head of Marketing - ABV in Melbourne employer: Asahi Beverages
Asahi Beverages is an exceptional employer that fosters a culture of innovation and collaboration, making it an ideal place for Process Engineers to thrive. With a commitment to employee growth and development, you will have the opportunity to work on impactful projects across Australia and New Zealand, all while being part of a diverse team that values your expertise and contributions. Enjoy a supportive work environment where your passion for crafting quality beverages translates into meaningful career advancement.
