At a Glance
- Tasks: Lead our Customer Marketing team to drive growth in the Away From Home and On Premise channels.
- Company: Join a dynamic FMCG company focused on innovation and customer engagement.
- Benefits: Competitive salary, career development opportunities, and a supportive team environment.
- Other info: Opportunity to influence key commercial engagements and develop your leadership skills.
- Why this job: Shape impactful marketing strategies and lead a high-performing team to success.
- Qualifications: Experience in Customer Marketing or Trade Marketing, ideally in FMCG or related sectors.
The predicted salary is between 90000 - 110000 $ per year.
Senior Customer Marketing Manager- Away from Home & On Premise
Lead our Customer Marketing team across the Away From Home and On Premise channels, connecting customer priorities, channel strategy and commercial objectives to deliver sustainable growth.
Lead our Customer Marketing team across the Away From Home and On Premise channels, connecting customer priorities, channel strategy and commercial objectives to deliver sustainable growth.
You’ll shape customer-specific marketing plans, lead a high-performing team and partner with Sales and strategic customers to turn insights into impactful activity and measurable commercial outcomes.
- Key Accountabilities
- Lead the development of integrated customer and channel plans informed by customer, consumer, category and commercial insights.
- Own annual planning and the customer activity calendar across the Away From Home and On Premise channels.
- Prioritise marketing activity and investment based on strategic alignment, customer value and commercial return.
- Partner with Sales leaders and strategic customers to shape Joint Business Plans, customer pitches, business reviews and other key commercial engagements.
- Lead customer marketing budgets, investment proposals, performance measures and post-implementation reviews.
- Own the Customer Marketing operating model, planning frameworks and ways of working to drive consistency, effectiveness and resource optimisation.
- Lead, coach and develop the Customer Marketing team (x5 FTEs), building capability, accountability and a high-performance culture.
About You
- Significant experience across Customer Marketing, Trade Marketing or a related commercial function, ideally within FMCG, beverage or liquor.
- Strong knowledge of On Premise, Away From Home, foodservice or related route-to-market channels.
- Proven experience developing customer and channel strategies, annual plans and joint business plans.
- Demonstrated experience leading and developing teams, with the ability to set clear priorities and build capability.
- Strong commercial and financial acumen, including budget management, investment prioritisation and return-on-investment evaluation.
- An influential business partner who can translate insights into practical plans and confidently engage senior internal stakeholders and strategic customers.
- Experience leading change, improving ways of working and embedding planning disciplines across teams.
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Senior Customer Marketing Manager in Melbourne employer: Asahi Beverages Group
Asahi Beverages is an exceptional employer that fosters a vibrant work culture where talent is nurtured and ambition is rewarded. With a focus on building strong customer relationships in the dynamic Adelaide territory, employees enjoy meaningful engagement with a diverse range of clients while benefiting from ongoing professional development and support. Join us to be part of a passionate team dedicated to crafting memorable moments through our iconic beverage brands.
