At a Glance
- Tasks: Create and manage engaging content for YouTube and social media, driving customer engagement.
- Company: Join Artisti Coffee Roasters, a vibrant team passionate about coffee and creativity.
- Benefits: Enjoy a full-time role with coffee training, discounts, and creative freedom.
- Other info: Work in beautiful Coffs Harbour with opportunities for travel and growth.
- Why this job: Make an impact in the coffee industry while honing your digital production skills.
- Qualifications: 3-5 years in content creation, strong video and photography skills required.
The predicted salary is between 61200 - 74800 $ per year.
You will be an integral part of Artisti's content engine. That means being heavily involved in planning, shooting, directing, editing, and publishing weekly YouTube videos, then building the social content, ads and print material that carry it to customers. You will be integral in planning a full year of content ahead, guide on-camera presenters, and make sure everything published gives people a clear path to buy. This is a hands-on role for a creative who is also commercially minded: someone who can run a shoot in the morning and read the Google Analytics report in the afternoon.
Key responsibilities
- Plan a 12-month YouTube calendar with the team including supporting social content, balancing product reviews, barista tips, wholesale and cafe-lead content, and brand storytelling.
- Script, photograph, film, direct, edit and publish one video each week minimum.
- Guide and coach presenters on camera, rotating them across topics and sales channels.
- Launch every video with supporting content across other platforms, with a product link, PDF download or buy-now call to action attached wherever possible.
- Run weekly Live-Streams.
- Produce social content across current and emerging platforms, including photography, short-form video and reels.
- Respond to customer comments and DM's and pass enquiries and leads to the right person in the team.
- Spot industry trends and bring fresh content ideas to the team.
- Create and manage Google, YouTube and Meta ads covering shopfront, wholesale, contract roasting, subscriptions and equipment.
- Track performance in Google Analytics and ad reporting, and report back to the team with clear recommendations.
- Curate video, images and content for product pages, collections and copy to help keep our online store accurate, optimised and well presented.
- Design in Canva and Illustrator for labels, banners, cards, flyers and in-store signage supporting content.
- Support email campaigns for retail and wholesale.
- Lead or support business projects including new website content, wholesale video content and digital funnel, contract roasting content, brand collaborations, and key moment campaigns.
- Travel nationally and internationally for work to industry events, trade shows, and coffee farm tours as required.
About you
- 3-5 years' experience in content, social and digital marketing, ideally with e-commerce underpinning.
- Proven video skills: you can film, edit and publish polished YouTube content end to end, and show examples.
- Strong photography skills and a good eye for brand and design.
- Exceptional writing, editing and proofreading abilities – including copy writing skills.
- Strong understanding of working within various social media platforms.
- Working experience with Google Ads and Google Analytics.
- Confident with Shopify and Canva, and comfortable designing for both digital and print formats.
- Proficient in Adobe Premier Pro, Lightroom and After Effects.
- Able to plan content a year ahead and deliver to a weekly schedule.
- Excellent communication skills, with the ability to direct presenters and give and receive feedback well.
- Organised, self-driven and comfortable in a fast-paced environment.
About us
Artisti Coffee Roasters' vision is to empower the world to make better coffee and operate successful coffee businesses. We roast, sell and service all things coffee, and we teach people how to do it well. Content is how we show that: every week, through YouTube, social and print, we turn what we know into something people want to watch, learn from, and buy.
Benefits
- Full-time salaried role in coastal Coffs Harbour.
- Coffee training in the "Artisti Way".
- Employee discount on gear and accessories.
- A wonderful team and the creative freedom to build something that matters.
Content and Digital Production in Toormina employer: Artisti Coffee Roasters Pty
Artisti Coffee Roasters is an exceptional employer located in the beautiful coastal town of Coffs Harbour, offering a full-time salaried role that combines creativity with commercial insight. Employees enjoy a supportive work culture that fosters innovation and collaboration, alongside unique benefits such as coffee training in the 'Artisti Way' and generous discounts on gear. With ample opportunities for professional growth and the freedom to create impactful content, Artisti is dedicated to empowering its team members to thrive both personally and professionally.
Contact Details:
Artisti Coffee Roasters Pty Recruitment Team
