We're looking for a commercially minded Marketing Specialist to lead the end‐to‐end marketing execution for the Bushranger 4x4 Gear portfolio. This is a hands‐on role focused on delivering product marketing, digital performance, ecommerce optimisation, and customer engagement across multiple channels.
Reporting to the General Manager – Kingsley Enterprises, and working closely with the broader ARB marketing team, you will play a key role in executing marketing strategy, supporting product launches, and driving growth across both Australian and international markets.
This is an exciting opportunity for a digitally savvy marketer to take ownership of a brand's online presence, combining product marketing with deep capability across ecommerce, email and social media.
What's on offer:
- Exposure to a global brand with strong growth ambitions
- Opportunity to take full ownership of digital and ecommerce performance
- Collaborative and supportive team environment.
Key Responsibilities:
- Deliver end‐to‐end product marketing and campaign execution across multiple channels
- Manage and optimise Shopify/WordPress ecommerce websites, including product launches, content and conversion improvements
- Execute email marketing programs (preferably Klaviyo), including campaigns, automation and customer journeys
- Own and manage social media platforms, including content creation, publishing and community engagement
- Monitor and analyse digital performance (web, ecommerce, email), using insights to improve engagement and conversion
- Collaborate with product, brand and sales teams to align marketing activity with business objectives
About You:
- 3–5 years' experience in digital marketing, ecommerce or marketing roles
- Hands‐on experience managing Shopify or WordPress websites in a commercial environment
- Strong capability across email marketing platforms (ideally Klaviyo), including automation and segmentation
- Proven experience managing social media platforms and content
- Strong understanding of digital marketing, ecommerce, UX/CX and conversion optimisation
- Analytical mindset with the ability to turn data into actionable insights
- Highly organised with the ability to manage multiple priorities
- Automotive, 4x4 or technical product experience highly regarded
ARB Corporation Ltd is a proudly Australian business and a global leader in designing, manufacturing and distributing 4WD accessories, with a presence in over 100 countries. We're known for delivering high-quality products backed by passionate, driven people.
Kingsley Enterprises is a subsidiary of the ARB Group, who designand manufacture aftermarket vehicle products, camping and 4X4 accessories that are distributed worldwide under theBushranger 4X4 Gearbrand.
Marketing Specialist employer: ARB 4x4 Accessories
ARB 4x4 Accessories is an exceptional employer located in Kilsyth, Australia, offering a dynamic work environment where innovation thrives. With a strong focus on employee growth and development, team members are encouraged to collaborate across functions, ensuring that every voice is heard in the product development process. The company promotes a culture of creativity and excellence, providing unique opportunities to work on cutting-edge aftermarket products that enhance vehicle performance and durability.
