Brand Ambassador in Sydney

We are looking for a passionate and highly connected drinks professional to represent and grow the Branca portfolio across the Australian drinks industry, with a particular focus on the bartending and on-premise community. The role will build strong relationships with bartenders, venues, distributors, trade partners and industry influencers while delivering brand education, tastings, masterclasses, events and activations. You will also identify opportunities to increase brand visibility, trial, advocacy and commercial growth, working closely with the Amber Beverage Australia Marketing and Sales teams. Based in Sydney, the role will support Branca activities across Australia and requires travel to key markets, venues and industry events.

Key responsibilities

• Brand Representation & Advocacy
  • Act as the face and key ambassador for the Branca brands within the Australian drinks industry.
  • Represent Branca at trade events, festivals, tastings, activations and industry activities.
  • Build and maintain strong relationships with bartenders, venues, distributors, customers and industry influencers.
  • Develop an active network within the Australian on-premise community.
  • Identify opportunities to increase brand visibility, trial, advocacy and engagement.
• Education, Events & Activations
  • Deliver engaging brand education to bartenders, customers, distributors, trade partners and consumers.
  • Communicate the history, heritage, taste profiles and key selling points of the Branca portfolio.
  • Deliver tastings, seminars, masterclasses and other educational experiences.
  • Plan, coordinate and deliver brand activations in line with brand plans and approved budgets.
  • Create engaging consumer and trade experiences that support brand and commercial objectives.
  • Collaborate with agencies, event partners, distributors and internal teams to deliver high-quality activations.
  • Identify opportunities to increase brand placement, visibility, trial and advocacy across the on-premise channel.
  • Build relationships with key venues and identify opportunities for menu placements, POS and trade activations.
  • Identify emerging trends, venues, bartenders, events and other opportunities relevant to the Branca portfolio.
  • Work with Sales and Trade Marketing to support trade activations, new product launches and commercial opportunities.
• Stakeholder Engagement
  • Build strong internal knowledge and advocacy of the Branca portfolio.
  • Develop effective relationships with distributors, trade customers, bartenders, venues, influencers and industry partners.
  • Support relevant brand, trade and industry activities across Australia.
• Reporting & Market Insights
  • Provide regular reporting on agreed activities, KPIs and outcomes.
  • Monitor competitor activity, industry trends and market developments.
  • Gather market feedback and provide practical recommendations to support brand planning.
  • Evaluate activities against agreed KPIs and engagement measures and identify opportunities for improvement.

About you

• 2–4 years’ experience in spirits, beverage, hospitality, brand activation or related industries.
• Experience working with bartenders, cocktail bars, venues and the on-premise trade.
• Experience delivering brand activations, events, tastings, presentations or masterclasses.
• Strong cocktail and mixology knowledge.
• Established Australian drinks/hospitality network highly desirable.
• Passion for premium spirits; Branca portfolio knowledge highly desirable.

Skills & Capabilities

• Strong communication, presentation, networking and relationship-building skills.
• Experience in brand activation, experiential marketing and trade engagement.
• Creative, proactive and commercially minded, with strong stakeholder skills.
• Excellent event coordination, organisation and time management.
• Able to manage multiple priorities and work independently.
• Strong market insight and problem-solving skills.
• Microsoft Office and social media skills.
• Current Australian Driver’s Licence and RSA.
• Willing and able to travel nationally.

About Amber Beverage Australia

Amber Beverage Australia is at the forefront of growth, driving the success of a premium and super-premium spirits portfolio across Australia. We proudly represent iconic brands such as Stoli Vodka, Rooster Rojo Tequila, 818 Tequila, Joseph Cartron, Goslings Rum, Elijah Craig, Fernet Branca and more. We partner with leading retailers and licensed venues, creating unforgettable experiences for consumers.

About Branca

Founded in Milan in 1845, Fratelli Branca Distillerie is a family-owned Italian spirits company with a rich heritage and global presence. The Branca portfolio includes iconic brands such as Fernet-Branca, Brancamenta, Antica Formula, Punt e Mes, Café Borghetti and the Carpano vermouth family. Branca combines tradition, innovation and a strong connection with the international bartending and drinks community.