At a Glance
- Tasks: Lead digital marketing and e-commerce strategies for a fast-growing beauty brand.
- Company: Dynamic beauty business in Sydney with a focus on growth and innovation.
- Benefits: Competitive salary, flexible work policies, and exposure to global suppliers.
- Other info: Autonomous role with opportunities for creativity and collaboration.
- Why this job: Shape the digital landscape and drive real impact in a thriving industry.
- Qualifications: E-commerce experience, strong digital marketing skills, and CRM expertise.
The predicted salary is between 81000 - 99000 $ per year.
Our client is a fast-growing private-equity backed business in the beauty industry based in Sydney.
The business partners with clinics, major retail and e-tail channels and is focused on commercial growth, brand presence, and expanding market share through strategic partnerships and education-led initiatives.
About the role
The Digital Marketing & E-commerce Manager holds full ownership of the business's digital ecosystem.
This is a high-impact individual contributor role with broad remit, covering 5 websites, digital marketing investment strategy, database growth, CRM, loyalty, and lifecycle marketing.
You will be the key internal driver of digital revenue performance, working cross-functionally with Sales, Brand and Customer Service teams, as well as managing a digital marketing agency.
There are no direct reports currently, giving you the autonomy to shape the role.
Benefits
- Competitive salary in a dynamic and fast-paced industry
- Exposure to global suppliers and high-growth product categories
- Collaborative environment with flexible work policies
Duties/Key responsibilities
- Lead the commercial and technical optimisation of the Skincare marketplace, driving traffic, conversion, AOV, and repeat purchase across all digital properties.
- Own the digital marketing investment strategy across paid social, search, programmatic, and affiliate channels, with full accountability for ROI, attribution, and spend optimisation.
- Manage the digital promotional calendar, including channel-specific levers such as Afterpay Day and online exclusives, ensuring alignment with brand and clinic strategies.
- Drive CRM, lifecycle, and loyalty program performance, including database growth, automated journey development, and segmentation strategy.
- Own all digital KPIs including conversion rate, CAC, ROAS, LTV, and repeat purchase rate, and lead Shopify platform management and UX optimisation.
Skills and experience
- Proven e-commerce experience with hands-on Shopify platform management and a track record of driving digital revenue growth.
- Strong digital marketing capability across paid social, paid search, SEO, and performance channels, with solid ROI and attribution experience.
- CRM and lifecycle marketing experience, ideally with Klaviyo or a comparable platform, including segmentation, automated journeys, and loyalty program management.
- Comfortable managing promotional calendars and creative development for digital channels, with an eye for brand-aligned, performance-driven assets.
- Strong commercial acumen and cross-functional collaboration skills; experience working across brand, sales, clinics, and customer service teams is an advantage, as is exposure to the beauty, fashion, or retail sectors.
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Digital Marketing & Ecommerce Manager in Sydney employer: Allura Partners
Our client is an exceptional employer, offering a dynamic work environment in the heart of Sydney, where innovation meets collaboration. With a focus on modernising insurance solutions, employees benefit from competitive daily rates and the opportunity to work on cutting-edge digital platforms that directly impact customer experiences. The company fosters a culture of growth and influence, allowing team members to shape the future of insurance while enjoying a supportive atmosphere that values their contributions.
