Digital Media Coordinator in Canberra

Join Alivio Group and bring your creativity to life in a unique, nature-inspired setting. Based at our flagship Canberra property Alivio Tourist Park, you'll collaborate closely with our on-site team, head office, and our other locations in Brisbane and Cairns. Surrounded by two nature reserves and equipped with resort-style facilities, you'll be immersed in our product and brand, sparking innovative ideas and meaningful content.

As the Digital Media Coordinator, you will report to the Group Marketing Coordinator, our property General Managers and the Chief Operations Officer, while collaborating closely with department heads across key areas of our businesses:

• Brand Amplification: Drive the growth of Alivio's brand presence through innovative social media strategies, targeted marketing campaigns, and strategic partnerships. Use creative storytelling to strengthen brand recognition across all platforms.
• Audience Engagement: Develop engaging, original content in collaboration with 3 award-winning accommodation properties and 3 restaurant teams, highlighting our product offerings, atmosphere, team expertise, and events to build deeper audience connection.
• Asset Development: Design and maintain all visual and written marketing assets, ensuring they are on-brand, current, and aligned with Alivio's voice and identity. This includes digital content, signage, menus, and website updates. Stay informed of emerging digital trends, platform algorithm changes, and best practices in social media marketing to keep Alivio social media at the forefront of digital engagement.
• Community Outreach: Identify and connect with potential collaborators, event clients, and community partners both locally and nationally to expand Alivio's reach and generate new business opportunities.
• Event Activations: Work with cross-functional teams to plan, promote, and execute events, promotions, and activations at both our Canberra and Cairns properties, ensuring brand consistency and visibility.

Key Responsibilities:

• Create engaging content tailored for Alivio's social media platforms (Instagram, TikTok, Facebook, and Google Business), while staying up to date with current trends and best practices.
• Actively monitor and respond to customer communications and reviews across all channels in a timely and professional manner.
• Collaborate with property and department managers to deliver marketing initiatives that support Alivio's brand, products, and calendar of events.
• Ensure all on-site and digital marketing materials including menus, signage, and digital assets are brand-aligned, up to date, and high quality.
• Manage and optimise paid advertising campaigns across social media platforms to drive engagement and conversions.
• Track and report on marketing performance, providing insights into growth, campaign effectiveness, ROI, and spend to ensure budget alignment and strategic impact.
• Contribute to new business and networking opportunities.
• Travel to Brisbane and Cairns for collaborative, content-driven visits.

What We're Looking For:

• Proven experience in social media content creation and management.
• Entry level strategic planning and partnerships.
• Strong copywriting skills with excellent attention to detail.
• A background in marketing for F&B or accommodation/hospitality is highly regarded.
• A passion for food, drinks, events, and the stories behind them.

The Role: This is a casual role up to full-time hours. You'll work on-site and hands-on across departments, creating authentic content that reflects the Alivio experience whilst based in Canberra, and coordinate digital marketing at our other locations.

Working with Alivio Group: Alivio Group is a fast-growing accommodation provider, with growth comes more opportunities for you whilst working with the Alivio family.